Real Equivalent English

Boosting class reservation by 89% with Social Media Management

Period

2023

Client

Real Equivalent English

Industry

Education

Campaign Overview

Real Equivalent English partnered with Zharkwave to increase visibility and enrollment across Central Java. Through comprehensive market research, targeted content marketing, and strategic social media management, we showcased REE’s immersive learning methodology and converted social engagement into class reservations.

Social Media Ads result

1 +

Class Reservations Increased
Zharkwave launched a comprehensive content marketing and social media strategy, driving a significant increase in students enrolling in REE’s immersive English programs across Central Java.

1 K%

Instagram Reach Increased
We developed engaging, informative content and maintained consistent posting schedules, exponentially expanding REE’s visibility among aspiring English learners on Instagram.

12 K%

Facebook Reach Increased
Zharkwave conducted thorough market research and created targeted content that resonated with Central Java audiences, massively amplifying REE’s brand presence on Facebook.

Social Media Ads review

Challenge

Zharkwave uses several strategies employed by Real Equivalent English to raise brand awareness in a competitive market, such as targeted marketing campaigns, social media engagement, and partnerships with local educational institutions. It highlights the unique approach of Real Equivalent English in offering immersive English language experiences through real-life scenarios, bridging the gap between language learning and practical application. Real Equivalent English has achieved the desired number of impressions through a content marketing campaign

Impacts made

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Audit

  • Reviewed existing campaign structure and paused underperforming ads.
  • Audited audience signal quality to refine targeting for Performance Max.
  • Checked landing page experience and ensure local performance wasn’t compromised.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

Similar case studies

We have been honored to work with many great brands and teams to take their projects to the next level. 

FED by Made — 304% Backlink Growth & 50% Keywords Page 1

304%+

Backlinks

50%

Rank #1

Surosmith — Hitting 46.01% in Conversion Rate via Google Search Ads

600+

Conversions

46%

CVR

Luxury Gym – 2,000+ followers in 6 months & 400 monthly leads

400+

Monthly Leads

8.69%

CVR