TEM Lucky Box

400+ Monthly Installs for Korean App TEM Lucky Box

Period

2025

Client

TEM Lucky Box

Industry

Gamified E-commerce

 

Campaign Overview

TEM Lucky Box is a Korean gamified e-commerce app that recently expanded to Indonesia. The app allows users to win real prizes like iPhones, PlayStations, and gold through engaging lucky box mechanics.

Social media Ads

70 +

Monthly downloads
Zharkwave ran targeted social ads for TEM Lucky Box, driving a steady flow of new users to the platform every month.

1 %

Conversion rate
Zharkwave ran targeted social ads for TEM Lucky Box, driving a steady flow of new users to the platform every month.

Rp 1 K

Cost per miles
Zharkwave optimized TEM Lucky Box’s ad delivery to maximize reach while keeping cost per miles lean and efficient.

Social media management

70 +

Monthly new followers
Through consistent content strategy, Zharkwave kept TEM Lucky Box’s community growing and downloading month after month.

1 %

Engagement rate
We built content that matched TEM Lucky Box’s playful identity, turning followers into an actively engaged community.

120 K+

Monthly Impression
Zharkwave managed TEM Lucky Box’s social presence, putting their gamified unboxing experience in front of hundreds of thousands every month.

Ad Placements

Website result

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TEM Lucky Box partnered with Zharkwave to build a high-converting landing page that captures the excitement of gamified unboxing. Designed to drive downloads and engage first-time visitors, the site turns curiosity into action from the very first scroll.

Challenge

TEM Lucky Box entered Indonesia with no existing local presence. As a foreign app in a highly competitive market, achieving affordable install rates is a challenge. The digital space was already saturated with similar gamified platforms. Additionally, the app required culturally relevant content to resonate with Indonesian. Zharkwave needed to quickly localize and launch the campaigns.

Impacts made

Before partnering with Zharkwave, TEM Lucky Box struggled to consistently acquire new users and build brand recognition. They needed a cohesive strategy to grow their app installs and establish a strong digital presence.

Approach

Zharkwave deployed a 360° marketing strategy focused on growth and localization:

  • Social Media Ads: Multi-format campaigns on Meta platforms optimized for App Installs with regional slang and prizes as core hooks.
  • SMM (Social Media Management): Localized, relatable Instagram content (16 feeds, 2 reels, 20 stories/month) to build brand identity and trust.
  • Landing Page Development: Clean, mobile-first page design highlighting prizes and simplified onboarding steps, tailored for Indonesian UX patterns.

Audit

Social Media Audit: Identified initial gaps in content variety and optimized story format for conversion.

Ad Performance Review: Weekly review of CTR, CVR, and CPI to ensure continued cost-efficiency.

Research

Zharkwave conducted market analysis on top-performing lucky draw apps and gamified platforms in Southeast Asia.

Our strategy team benchmarked ads performance and SMM engagement rates of similar apps to define performance KPIs.

Additional

Additionally, we utilize app install, WhatsApp messaging, and landing page conversion campaigns to maximize the results and engage in all campaign funnels.

Implemented real human voice-over for story-style explainer ads, and social media posts.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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