Jogja Jaguars

Instagram audience insight for successful event promotion

Period

2023

Client

Jogja Jaguars

Industry

Sport

Campaign Overview

Jogja Jaguars partnered with Zharkwave to scale awareness and ticket sales for their FIBA 3×3 through targeted social campaigns and a conversion-focused website. By leveraging audience insights and performance tracking, the campaign delivered stronger registrations, higher ticket demand, and measurable revenue growth.

Social Media Ads result

123

Event Registrant
Jogja Jaguars partnered with Zharkwave to activate targeted social campaigns that converted audience insights into high-intent registrations at scale.

100 %

Increase in Ticket Sold
Data-driven Facebook and Instagram strategies translated engagement into measurable ticket demand, accelerating sales momentum throughout the campaign period.

123 %

Return on Ad Spent
Optimized targeting, creative testing, and funnel tracking delivered efficient acquisition and strong ROAS across all paid social initiatives.

Social Media Ads

Website result

Jogja Jaguars partnered with Zharkwave to launch a high-impact event website built to convert interest into registrations and ticket purchases. Designed for speed, clarity, and mobile-first engagement, the platform streamlined the user journey from discovery to action.

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Challenge

Jogja Jaguars used audience insights to promote their FIBA 3×3 basketball event successfully. By analyzing the preferences and behavior of their target audience, they were able to create targeted social media campaigns, offer customized ticket packages, and provide on-site experiences that resonated with their audience. This strategy achieved record event registrations and ticket revenue among attendees.

Impacts made

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Audit

  • Reviewed existing campaign structure and paused underperforming ads.
  • Audited audience signal quality to refine targeting for Performance Max.
  • Checked landing page experience and ensure local performance wasn’t compromised.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

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