Ion's Culinary College

Building social success to achieve 10M+ impression

Period

2023

Client

Ion’s Culinary College

Industry

Education

Services

Campaign Overview

Ions Culinary College partnered with Zharkwave to scale brand awareness and audience reach through a content-driven marketing strategy. With consistent social media campaigns and creative storytelling across multiple platforms, the college strengthened engagement and expanded visibility among aspiring chefs and culinary enthusiasts.

Social Media Management result

1 %

Increase in Engagement
Ions Culinary College partnered with Zharkwave to deliver audience-first content that strengthened interaction and community engagement across social platforms.

100 %

Increased in Instagram Reach
Strategic visual storytelling and consistent posting expanded brand visibility, reaching new aspiring chefs and culinary enthusiasts at scale.

343 %

Increased in Facebook Reach
Targeted content distribution and performance optimization amplified awareness, extending campaign reach to broader regional audiences beyond core markets.

Challenge

Ions Culinary College is a premier culinary school that offers world-class culinary education to aspiring chefs and food enthusiasts. With its state-of-the-art facilities, experienced faculty, and innovative teaching methods, the college has established itself as a leading institution in the culinary industry. Ions Culinary College has achieved the desired number of impressions through a content marketing campaign

 

Impacts made

Ions Culinary College partnered with Zharkwave to strengthen social media performance and expand awareness among aspiring chefs and culinary enthusiasts across Indonesia.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Audit

  • Reviewed existing campaign structure and paused underperforming ads.
  • Audited audience signal quality to refine targeting for Performance Max.
  • Checked landing page experience and ensure local performance wasn’t compromised.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

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Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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