Bellamia Skincare

Driving sales through WhatsApp marketing strategy

Period

2023

Client

Bellamia Skincare

Industry

Healthcare

Services

Campaign Overview

Bellamia Skincare’s holistic WhatsApp Business strategy combined catalogs, auto messages, labels, promotions, and personalized customer interactions. This seamless shopping experience, offering more than just products, drove sales and created loyal customers.

Social Media Management result

+ 231 %

Engagement Increased
Bellamia Skincare partnered with Zharkwave to activate social and WhatsApp-driven campaigns that strengthened audience interaction and brand connection across digital touchpoints.

+ 100 %

Sales Generated
A seamless shopping journey powered by WhatsApp Business including catalogs, auto messages, and personalized promotions translated engagement into measurable revenue growth.

+ 1 %

Customer Repurchase
Behavior-based segmentation and targeted messaging nurtured loyal customers, increasing repeat purchases and building a sustainable retention engine through social media and WhatsApp marketing.

Challenge

Bellamia Skincare has been leveraging WhatsApp Business to drive sales and create a loyal customer base. The challenge is to increase sales through WhatsApp marketing strategies. The strategy must provide a seamless shopping experience that offers more than just products and drives sales while also building brand awareness and increasing customer engagement.

Impacts made

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Our approach to increasing sales through WhatsApp marketing strategies for Bellamia Skincare involves leveraging the platform’s capabilities. Our approach includes:

 

  • Catalog pictures: We created a catalog of product pictures that showcase Bellamia Skincare’s unique offerings in an appealing way.
  • Engaging Messages: A set of messages that allows customers to engage with Bellamia.
  • Labels: We will use labels to categorize customers by their behavior.
  • Personalized promotions: Using the labels we have created, we will create personalized promotions for different customer segments.

Audit

  • Reviewed existing campaign structure and paused underperforming ads.
  • Audited audience signal quality to refine targeting for Performance Max.
  • Checked landing page experience and ensure local performance wasn’t compromised.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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