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Hyatt Regency Yogyakarta partnered with Zharkwave to scale room reservations by increasing non-brand Click Share across the “hotel,” “resort,” and “staycation” categories in Indonesia. Through a six-month paid search initiative targeting high-intent audiences, the campaign tested new acquisition opportunities beyond branded demand.
Months test period
Hyatt Regency Yogyakarta partnered with Zharkwave to execute a focused six-month paid search test designed to capture high-intent, non-brand demand in competitive hospitality categories.
Increase in room reservations
Strategic targeting and Click Share optimization across key search terms translated into significant reservation growth and stronger demand capture beyond branded queries.
Return on Ad Spend
High-performing campaigns on Google Ads delivered efficient acquisition and exceptional ROAS, reinforcing a scalable search strategy for sustained booking performance.
Hyatt Regency Yogyakarta partnered with Zharkwave to understand reservation impact of increasing non-brand Click Share for the ‘hotel’, ‘resort’, and ‘staycation’ categories in Indonesia.
Zharkwave’s Paid Search team developed a test campaign that targeted the same core demographic in the region as a control campaign and found not only success but valuable insights for Hyatt Regency’s overall search strategy.
Hyatt Regency Yogyakarta partnered with Zharkwave to unlock new reservation growth by shifting focus toward non-brand search opportunities and competitive Click Share positioning.
Hyatt Regency Yogyakarta and Zharkwave ran a six-month paid search test to increase non-brand Click Share across key hospitality categories. The campaign focused on securing top-seven positions for priority keywords, using about 5% of the monthly budget and separating category-based campaigns from legacy setups.
Performance was benchmarked Year-over-Year against the broader market, resulting in a +151% increase in room reservations and a 917% ROAS, proving the effectiveness of a Click Share–driven strategy on Google Ads.
Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.
EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.
Deployed advertisements across Google Search and Performance max channels.
EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.
EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.
EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.
Zharkwave worked with EBC to develop an optimized Google Ads campaign.
Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.
Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.
We have been honored to work with many great brands and teams to take their projects to the next level.
