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FED by Made

304% Backlink Growth & 50% Keywords Page 1

Period

May, 2026

Client

FED by Made

Industry

Food & Beverages

Services

SEO Service

Campaign Overview

FED by Made is a Seminyak, Bali based restaurant and bar run by a group of young Balinese creatives. Inspired by Melbourne’s vibrant food culture and European wine bar aesthetics, the establishment specializes in modern cuisine made with local ingredients.FED by Made faced a challenge of competing with luxury resorts and restaurants for high competition local keyword “dinner in seminyak”. Zharkwave executed a strategic SEO which resulted in 80% increase in Domain Authority, 304% backlinks growth, and page 1 Google ranking for 50% of targeted keywords.

SEO result

127 %

Backlinks Growth 
Expanded the website’s backlink profile from 54 to 218 quality links, significantly boosting domain trust.

27 %

Increase in Domain Authority
Raised the site’s Domain Authority (DA) from 10 to 18 in just four months.

1 %

Page #1 Keyword
Successfully drove 2 out of 4 high-priority target keywords onto the first page of Google search results.

SEO overview

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Dinner in Seminyak

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Wine bar seminyak

Challenge

  • The local search landscape for “dinner in Seminyak” is exceptionally crowded. FED by Made was not only competing against a dense concentration of local culinary venues, but also against high-authority global hotel chains and luxury resorts aggressively targeting the exact same high-intent keyword.
  • The client’s website features a highly artistic, minimalist design. While visually striking and core to the brand’s identity, this layout restricted heavy textual content and traditional on-page SEO modifications on the primary landing pages.

Impacts made

Zharkwave successfully helped FED by Made’s digital footprint by strengthening domain trust and accelerating search visibility. Key performance drivers included:

  • Successfully indexed and ranked the website for highly competitive target keywords
  • Significantly increased the volume of high-quality referring domains
  • Effectively raised the website’s overall search credibility and trustworthiness

Approach

Zharkwave developed an SEO strategy specifically to tackle FED by Made challenges by:

  • Since the homepage design was restrictive, Zharkwave repurposed the “About Us” page into the primary SEO engine. The team fully optimized its technical on-page elements to integrate all four targeted keywords without disrupting the site’s aesthetic.
  • Rather than producing generic SEO content, Zharkwave implemented a narrative-driven blog strategy. The content focused on real moments, weekly events, and genuine behind-the-scenes stories from the restaurant. These authentic updates were then subtly optimized with high-intent keywords to capture relevant search traffic.
  • To compete with established hotels and resorts, Zharkwave executed a targeted off-page SEO campaign. By systematically acquiring backlinks from reputable, high-domain-rating (DR) websites.

Audit

Our SEO specialist made a thorough audit of FED by Made website, and we found:

  • The website lacked a defined keyword strategy, with zero high-intent terms mapped to existing landing pages or content.

  • While visually stunning, the site prioritized design aesthetics over technical SEO functionality. This resulted in severely deficient on-page content, missing or duplicate meta titles and descriptions, and unoptimized header structures.

  • The website completely lacked an internal linking framework, which prevented search engine crawlers from efficiently indexing pages and diluted internal link equity.
  • Due to a non-existent backlink profile, the domain carried minimal authority, making it highly difficult to compete in Bali’s saturated local search landscape.

Research

  • The team thoroughly analyzed the top-ranking web properties for the target keywords. This allowed Zharkwave to identify structural gaps, benchmark competitor performance, and determine exactly what elements FED by Made needed to implement to capture search share.
  • Utilizing industry-standard SEO platforms, the team analyzed search volumes and mapped out secondary keywords. This research provided a comprehensive topical framework for blog content, ensuring contextual relevance for search engine crawlers.
  • Zharkwave closely examined how market leaders positioned their on-screen text, structured their keyword density, and configured their metadata (meta titles and descriptions) to reverse-engineer successful ranking patterns.

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