Contact us

Surosmith Jewelery

Hitting 46.01% in Conversion Rate via Google Search Ads

Period

2024

Client

Surosmith

Industry

Jewelery

(Wedding Rings)

Services

Google Ads
Website Development
SEO Service

Campaign Overview

With Zharkwave, Surosmith generates consistent, high-intent leads from engaged couples in Jakarta using targeted Google Ads.

Google Ads result

1 +

Monthly conversions
Surosmith, a premium wedding ring jeweler, partnered with Zharkwave to drive online sales through strategic Google Ads campaigns and an optimized e-commerce website.

1 %

Conversion rate
Surosmith achieves an exceptional 46% conversion rate through Zharkwave’s seamless integration of persuasive ad messaging and a user-friendly shopping experience designed to build trust with couples planning their big day.

1 %

Click through rate
Zharkwave’s stunning ad creatives showcase Surosmith’s exquisite wedding ring collections, achieving a 9.25% click-through rate that captures the attention of couples searching for their perfect symbol of love.

Google Ads review

Google Review
8-2
8-2

SEO result

blank

Before partnering with Zharkwave, Surosmith struggled to appear in search results when engaged couples searched for wedding rings in Jakarta. Through strategic SEO optimization, we achieved:

  • ‘Cincin Nikah Custom’ reached page one within just one month
  • All three priority keywords secured top positions by month 6
  • Established Surosmith as the go-to destination for custom wedding rings

Website result

blank
blank

Surosmith, a premium wedding ring jeweler in Jakarta, partnered with Zharkwave to create a stunning e-commerce website that converts browsers into buyers. The new site showcases their exquisite collections with high-quality imagery, intuitive navigation, and a seamless shopping experience that builds trust with engaged couples searching for their perfect symbol of love.

View live site

Challenge

Surosmith, having never run Google Ads before, faced the challenge of not knowing how to effectively attract and convert users actively searching for engagement rings. They needed to build both brand awareness and trust with their target audience in Jakarta.

 

Impacts made

Surosmith previously struggled with inconsistent online visibility and low-quality traffic that rarely converted into sales. As a premium wedding ring jeweler, they needed to reach engaged couples actively searching for their perfect rings and build trust in a competitive luxury jewelry market.

  • Generate high-quality leads through Google Ads
  • Create High Converting Landing Page
  • Build Trust and Brand Awareness

Approach

Zharkwave worked with Surosmith to develop their very first Google Ads campaign. We:

  • Focused on high-conversion keywords like “cincin tunangan Jakarta” and “cincin pernikahan custom.”
  • Created a dedicated landing page optimized for lead capture, with a clear call-to-action.
  • Implemented conversion tracking to measure the effectiveness of ads, ensuring every lead was captured and optimized for better results.
  • Focused on precision targeting to reach engaged couples in Jakarta actively searching for wedding rings.

Audit

Our ads specialist made a thorough audit of their current ads that are running, and we found:

  • Surosmith had no previous experience with Google Ads, and there was a lack of tracking setup, leading to missed opportunities for optimization.

  • The website had no dedicated landing pages for targeted wedding ring searches, which caused low conversion rates.

Research

  • Found that terms like “cincin tunangan Jakarta” and “cincin pernikahan custom” were highly relevant and had strong search volume.
  • Realized that local targeting was crucial, as people often prefer shopping within their region, especially for custom wedding rings.
  • Observed that couples in Jakarta preferred affordable yet high-quality custom jewelry, indicating a need to emphasize value in ad messaging.
  • Identified that couples aged 25-34 were the most likely to convert, seeking custom and unique wedding rings.

Additional

Additionally, our team provided data-driven insights to adjust campaigns based on peak wedding seasons and engagement periods.

Main result
Placement
Challlenge
Achievement
Approach

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

View live site

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

  • Generate high-quality leads through Google Ads
  • Optimize performance across 12 countries
  • Utilize Performance Max automation to expand

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

Start now

Similar case studies

We have been honored to work with many great brands and teams to take their projects to the next level. 

  • Social Ads, Social Media

Luxury Gym – 2,000+ followers in 6 months & 400 monthly leads

400+

Monthly Leads

8.69%

CVR
  • Google Ads, Website Development

EBC — 1,000+ Monthly Sign-ups Across 12 Countries

1,000+

Conversions

4.36%

CVR
  • Google Ads, SEO

Glamritz Clinic — 900+ Conversions in High Competition Jakarta Market

900+

Conversions

15.4%

CVR