Luxury Gym

Luxury Gym – 2,000+ followers in 6 months & 400 monthly leads

Period

2025

Client

Luxury Gym

Industry

Wellness

Campaign Overview

Luxury Gym is a premier fitness facility located in the North side of Yogyakarta. Launched in early 2025, it distinguishes itself as the city’s only international-standard gym featuring a unique open-concept design. Following a highly successful market entry, Luxury Gym is already scheduled to expand with a second location in the iconic Malioboro area.

Sovial Media Ads result

1 +

Monthly leads
Consistently generated through Facebook and Instagram.

0 %

Conversion rate
A high-intent response from the targeted audience.

Rp 1 K

CPM
Maintaining high visibility with cost-efficient reach.

+ 1 K

Organic followers
Luxury Gym gained 100% organic followers within the first six months of the campaign

Meta Ads Overview

Social Media Overview

Challenge

As a newcomer in the 2025 fitness industry, Luxury Gym Villas faced the challenge of “market density.” The gym is located in a high-traffic area where several established “old-timer” gyms and big-brand competitors operate within a 2-5km radius. To succeed, Luxury Gym needed to grow fast and establish immediate authority in a market where they had zero initial presence.

Impacts made

Zharkwave bridged the gap between a new facility and a trusted brand. Our impact included:

Approach

Zharkwave engineered a full-funnel social media ecosystem designed to move users from awareness to conversion:

  • We initiated Meta Ads before the gym officially opened to generate “early bird” bids and immediate momentum.
  • Every user interacting with the IG/FB accounts was categorized within our funnel to ensure personalized messaging.
  • We continuously tested various ad copies and video creatives to identify high-performing assets.
  • We ran targeted campaigns specifically designed to capture audiences from surrounding gyms.
  • We implemented dedicated remarketing ads to re-engage users who had interacted with the brand but had not yet become a lead.

Audit

Every month, our Social Media Specialists performed a comprehensive audit of the ad account and organic performance. This rigorous review process ensured that all creative assets and targeting parameters met Zharkwave’s high standards for quality and ROI, allowing us to pivot strategies based on real-time data.

Research

Zharkwave strategy was fueled by three core research pillars:

  • We identified the specific strengths and weaknesses of nearby gyms, allowing Luxury Gym to capitalize on what competitors were lacking.
  • Our data showed that “straight-to-the-point” ads generated significantly more leads than those focusing solely on the general gym atmosphere.
  • We discovered that precision-targeted remarketing delivered a much lower CPA (Cost Per Acquisition) than broad-interest targeting, allowing us to scale the budget efficiently.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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