DAB Furniture

Digital Marketing Strategy to increase organic traffic

Period

2023

Client

DAB Furniture

Industry

Furniture Manufacture

Campaign Overview

DAB Furniture Bali partnered with Zharkwave to strengthen organic visibility and establish a scalable digital presence across search and social channels. Through the launch of a branded, SEO-optimized website and targeted content strategy, the campaign positioned DAB to compete more aggressively in the global furniture market.

Social Media Management result

132 %

Lead Increase
DAB Furniture Bali collaborated with Zharkwave to implement targeted B2B campaigns that translated search and social engagement into qualified inbound leads.

23 K%

Increase in Instagram Reach
Consistent content planning and audience-focused creatives expanded visibility and strengthened brand presence for DAB Furniture Bali across key international markets.

1 K%

Increased in Organic Traffic
SEO-driven content, keyword targeting, and continuous optimization improved search discoverability driving sustained organic traffic growth and stronger long-term digital performance.

SEO result

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Before partnering with Zharkwave, DAB Furniture Bali had little to no organic search presence in the competitive international furniture market. Starting from the ground up, our strategic SEO approach delivered measurable results:

  • Within 3 months, “Rope Furniture” climbed from position 90 to the top 40 on Google.
  • By month 6, the keyword reached top 5 rankings, significantly increasing B2B visibility and establishing DAB Furniture Bali as a credible player in the global market.

Website result

DAB Furniture Bali partnered with Zharkwave to build a branded, SEO-ready website designed to support long-term organic growth and B2B visibility. The platform streamlined product discovery, strengthened brand positioning, and created a solid foundation for search and content marketing execution.

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Challenge

DAB furniture Bali is a multi-national furniture company, with its headquarter being in Bali, Indonesia. DAB wanted to improve their organic search visibility and dominate the furniture market.

DAB were lacking a functioning branded website that is necessary to implement Search Engine Optimizations. Therefore Zharkwave had to develop a functioning website for DAB to start their SEO campaign.

Impacts made

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Audit

  • Reviewed existing campaign structure and paused underperforming ads.
  • Audited audience signal quality to refine targeting for Performance Max.
  • Checked landing page experience and ensure local performance wasn’t compromised.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

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