Glamritz Clinic

900+ Conversions in High Competition Jakarta Market

Period

2025

Client

Glamritz Clinic

Industry

Healthcare

Services

Campaign Overview

Glamritz is an aesthetic clinic located in PIK, Jakarta. Facing intense competition and initial setbacks including a Google Ads suspension. Glamritz partnered with Zharkwave to turn the campaign around.

Google Ads result

1 +

Monthly conversion
Zharkwave revamped their Google Ads approach, bringin in a steady flow of new leads monthly.

0 %

Increase in CVR
We made glamritz ads stand out more by incorporating multiple assets and adding relevant search keywords.

1 %

Click through rate
Glamritz Clinic collaborated with Zharkwave to attract more qualified clicks and convert interest into patient inquiries.

Google Ads review

SEO result

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Before partnering with Zharkwave, Glamritz faced significant visibility challenges in Jakarta’s competitive aesthetic clinic market. Starting from minimal organic search presence, our strategic SEO approach delivered measurable results:

  • Within 3 months, ‘Klinik Kecantikan PIK’ broke into Google’s first page.
  • By month 6, all three targeted keywords achieved first-page rankings, dramatically increasing local discoverability and establishing Glamritz as a prominent choice for beauty services in PIK.

Challenge

Glamritz’s Google Ads account was suspended before the campaign even launched, due to the inclusion of restricted keywords in ads and website content. In addition to this setback, the website lacked proper conversion tracking, GTM, and compliance with Google Ads policy.

Impacts made

Glamritz Clinic faced intense competition in Jakarta’s aesthetic market and needed a scalable way to attract high-intent patients while ensuring accurate tracking and sustainable growth.

Approach

Zharkwave took a full-funnel, recovery-to-performance strategy, starting with account rehabilitation and ending with high-volume, high-efficiency conversion delivery. We:

  • Removed all prohibited health-related terms from the ads and website content
  • Segregated campaigns into Performance Max and Search to better control ad formats
  • Rebuilt the campaign structure around location-intent queries (e.g., “klinik kecantikan PIK,” “facial PIK Jakarta”)
  • Implemented conversion tracking via GTM for WhatsApp.

Audit

Our ads specialist made a thorough audit of their current ads that are running, and we found:

  • Detected suspended ad account caused by prohibited keywords in both ad copy and website meta content.

  • GTM was not installed; no conversion action was firing properly.

Research

  • Identified key intent-based keywords that users in North Jakarta search for when seeking aesthetic treatments.

  • Found that treatments with benefits-focused language (e.g., “kulit cerah,” “perawatan wajah glowing”) converted far better than technical or restricted terms.

  • Used local SEO research to align messaging with PIK neighborhood trends, where customers prioritize luxury, safety, and proven results.

Additional

Additionally, our team worked with Glamritz to restructure the landing pages to support lead capture in the form of WhatsApp button click as the main CPA, increasing user comfort and conversion rate.

We also implemented Google map extension to enhance the credibility and proximity-based ad delivery.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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