Sekolah Tinggi Pariwisata Ambarrukmo

From 41K to 638K Clicks SEO Growth in 6 Months

Period

2025

Client

Sekolah Tinggi Pariwisata Ambarrukmo

Industry

Education

Services

Campaign Overview

With Zharkwave’s SEO strategy, STIPRAM transformed its organic performance. The result? A massive surge in clicks, +11M impressions, and a 1,400% increase in overall visibility.

SEO result

100 K

Clicks Increased
Delivered consistent traffic growth through strategic ad placement and audience targeting across Facebook and Instagram platforms.

5 M

Impression Increased
Achieved massive brand visibility with over 11 million impressions, reaching and engaging the right audience at scale.

1 %

Click Through Rate
Maintained an industry-leading CTR through compelling ad creatives and precise audience segmentation, maximizing campaign efficiency.

SEO Overview

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Our SEO strategy raised STIPRAM’s rankings across four key education keywords from positions 20-30 to top 5 within six months, generating 918K clicks and 22.4M impressions with a 4.1% CTR.

Challenge

Before Zharkwave, STIPRAM’s site received traffic, but not the right kind. Generic search terms like “buku belajar bahasa jepang” dominated impressions without converting. Worse, STIPRAM ranked poorly for their own core programs like D3 Perhotelan and S1 Pariwisata. They needed to pivot from just being visible to becoming search-relevant to real prospective students.

Impacts made

We transformed STIPRAM’s online visibility, driving qualified traffic from students actively searching for tourism and hospitality education. Our impact included:

Approach

Zharkwave applied a full-funnel SEO strategy tailored for higher education:

  • Repositioned landing pages to match long-tail user search behavior
  • Deindexed irrelevant content and replaced it with high-ranking blog posts
  • Used keyword intent mapping to redirect clicks toward D3 and S1 program pages
  • Optimized meta and URL structure to align with search expectations
  • Strategically create backlinks with high rating websites to increase website authority

Audit

Our SEO specialist made a thorough audit of their current website, and we found:

  • Keyword structure was unfocused — too much weight on volume, not enough on specificity.
  • GSC revealed underperformance for high-intent terms.
  • Internal linking and schema were missing from key pages

Research

  1. Created High-Ranking Pages for D3 Perhotelan, S1 Pariwisata, and “Kuliah Pariwisata Jogja.
  2. Optimized Meta Titles & Headers based on CTR and position analysis.
  3. Added Blog Content targeting FAQ-style search queries like “kuliah perhotelan kerja apa?”.
  4. Internally Linked Content from older posts to boost page authority.

Additional

Additionally, we used trend analysis from GSC to align content publishing with peak enrollment periods (April–May).

Implemented backlink-building strategy focused on niche education blogs, student portals, and relevant local news outlets to improve domain authority.

Improved internal link flow and anchor distribution to key program pages for higher crawl equity

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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