Giorno's Pizzeria

Billboard campaign to increase foot traffic to restaurant

Period

2024

Client

Giorno’s Pizzeria

Industry

Food & Beverages

Campaign Overview

Giorno’s Pizzeria partnered with Zharkwave to drive foot traffic in one of Indonesia’s busiest destinations. We designed a strategic billboard campaign combining appetizing visuals with clear location guidance, making it easy for passersby and tourists to find and visit the restaurant turning visibility into walk-ins.

Final result

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Challenge

Giorno’s Pizzeria is an Italian restaurant located in one of the most crowded destination in Indonesia. The Italian restaurant was intent on bolstering foot traffic to their location.

Impacts made

Before partnering with Zharkwave, Giorno’s Pizzeria wasn’t capturing the attention of the thousands of people passing by daily. They needed a bold, strategic approach to stand out, guide potential customers to their door, and maximize their high-traffic location.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Audit

  • Reviewed existing campaign structure and paused underperforming ads.
  • Audited audience signal quality to refine targeting for Performance Max.
  • Checked landing page experience and ensure local performance wasn’t compromised.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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