EBC Financial Group

1,000+ Monthly Sign-ups Across 12 Countries with Google Ads

Period

2025

Client

EBC Financial Group

Industry

Finance

Campaign Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

1 +

Active Countries
EBC, a global trading platform, partnered with Zharkwave to expand its reach across emerging markets through a structured, region-specific acquisition strategy.

1 %

Average CVR
By refining audience targeting, funnel structure, and market-specific messaging, Zharkwave helped EBC improve conversion efficiency across multiple regions.

700 +

Monthly conversions
Through a scalable performance marketing system, EBC achieved a steady and reliable flow of new user conversions every month across global markets.

Google Ads review

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

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Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impacts made

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Audit

  • Reviewed existing campaign structure and paused underperforming ads.
  • Audited audience signal quality to refine targeting for Performance Max.
  • Checked landing page experience and ensure local performance wasn’t compromised.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

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Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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