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Steelboso.com, a leading steel marketplace, partnered with Zharkwave to generate high-quality leads from Indonesia, Philippines, and Malaysia. The campaign helped Steelboso expand its market presence across Southeast Asia.
Monthly leads
Steelboso, a Korea-based steel industry company, partnered with Zharkwave to generate consistent, high-quality inbound leads through targeted Google Ads campaigns.
Increase in CVR
By refining audience targeting, ad messaging, and landing page alignment, Zharkwave helped improve Steelboso’s conversion efficiency across key markets.
Cost per lead
Through strategic bidding and keyword optimization, Steelboso achieved more cost-efficient lead acquisition while maintaining strong lead quality.
Steelboso wanted to expand its operations into Southeast Asia, capitalizing on the region’s booming construction and industrial sectors. However, they have a limited understanding of the market dynamics in countries like Indonesia, Philippines, and Malaysia. This resulted in low-quality leads, high cost-per-lead, and a lack of proper tracking to measure ad performance and market response.
Steelboso previously faced challenges in generating consistent inbound demand and reaching qualified B2B buyers across competitive regional markets. Through a structured Google Ads strategy, Zharkwave helped Steelboso strengthen lead acquisition, improve conversion efficiency, and expand its digital presence across Southeast Asia.
Zharkwave implemented a localized Google Ads strategy focusing on B2B-related keywords specific to each country’s steel demand. We:
Our ads specialist made a thorough audit of their current ads that are running, and we found:
Discovered that businesses in Indonesia, Philippines, and Malaysia actively searched for steel supply solutions, particularly in construction and manufacturing.
Indonesia showed strong demand for bulk steel in infrastructure, while Malaysia had a higher search volume for steel for manufacturing.
Identified local business preferences for affordable, reliable steel suppliers with flexible delivery options and bulk pricing.
Southeast Asia’s construction boom meant that certain keywords had high seasonal demand during construction cycles and industry events, particularly around year-end and mid-year.
Additionally, our team leveraged market-specific insights from Google Trends and other regional tools to further refine targeting strategies.
We used geo-targeting within each country to focus specifically on high-demand cities and regions (e.g., Jakarta, Cebu, Kuala Lumpur) for more precise reach.
EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.
Deployed advertisements across Google Search and Performance max channels.
EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.
EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.
EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.
Zharkwave worked with EBC to develop an optimized Google Ads campaign.
Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.
Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.
We have been honored to work with many great brands and teams to take their projects to the next level.
