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World Fit Gym

Meta Ads Drive 800+ Leads Monthly for Gym Membership

Period

2025

Client

World Fit Gym

Industry

Fitness & Wellness

Campaign Overview

Located in Sleman City Hall Yogyakarta, World Fit Gym partnered with Zharkwave to increase WhatsApp Leads using targeted Instagram and Facebook ads.

Social Media Ads result

1 +

Monthly leads
Drove consistent membership inquiries through compelling social ads that captured attention and motivated fitness enthusiasts to take action.

1 %

Increase in CVR
Improved conversion rates through data-driven optimization, turning more prospects into paying gym members with refined targeting and messaging.

Rp. 4 K

Cost per miles
Maximized advertising efficiency with smart budget allocation and audience targeting, stretching every rupiah to reach more potential members.

Social media Ads Overview

Challenge

Despite its strategic mall location and complete fitness facilities, World Fit Gym faced stagnant membership growth. Organic efforts were not driving consistent inquiries, and past ad attempts failed to deliver qualified leads. The gym needed a scalable way to drive warm leads — directly into their WhatsApp, where the sales team could handle conversions personally.

Impacts made

We partnered with World Gym to overcome advertising challenges and build a scalable acquisition system that reaches motivated fitness seekers at every stage of their journey. Our data-driven campaigns delivered:

Approach

Zharkwave implemented a Meta Ads strategy centered around WhatsApp CTAs. We positioned World Fit Gym as an energetic and accessible lifestyle choice. Creatives highlighted real people, modern equipment, and strong offers. Each ad directed users to WhatsApp, where the internal team could immediately follow up.

Audit

Our ads specialist made a thorough audit of their current ads that are running, and we found:

  • Past creatives didn’t segment messaging by gender or age, missing out on female dominant conversions.
  • Audiences were too cold — ads didn’t capitalize on warm local familiarity.

Research

  • Zharkwave found that users aged 25–34 were the most responsive to gym offers via WhatsApp.
  • Interestingly, females converted 61% more than males. Suggesting stronger interest or action from women when seeing localized fitness ads.
  • Additionally, most of the leads were not cold audiences, they were already familiar with World Fit Gym, indicating strong existing brand awareness but previously untapped online follow-through.

Additional

Additionally, we used retargeting on people who had engaged with World Fit Gym’s organic content in the past 90 days.

We also shared shared lead response SOPs with the team to ensure timely and engaging replies on WhatsApp.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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