Verse Customs

Verse Customs beats conversion target by 232%

Period

2024

Client

Verse Customs

Industry

Custom Shoes

Campaign Overview

Developed an Instagram conversion campaign with carefully crafted audience & creatives based on the business model.

Instagram Ads result

14 %

Increase in conversion
Zharkwave restructured Verse Custom’s ad targeting to reach sneaker enthusiasts ready to personalize, driving a massive surge in orders.

100 %

Return on ad spent (ROAS)
We optimized Verse Custom’s campaign strategy to maximize every rupiah spent, turning ad budget into triple the revenue.

100 +

Decrease in cost per conversion
Zharkwave refined Verse Custom’s audience targeting and creative approach, slashing acquisition costs while scaling conversions.

Instagram Ads review

Challenge

Verse Custom, located in Jakarta, Indonesia, offers specialized services in custom painting for shoes and other items. Their talented artists transform everyday objects into unique, personalized works of art. Whether for personal use or as a special gift, Verse Custom ensures each piece reflects the client’s individual style and vision, delivering high-quality and creatively designed masterpieces.

Impacts made

Before working with Zharkwave, Verse Custom faced challenges converting social engagement into actual orders. They needed targeted ad campaigns that could showcase their artistry, reach the right audience, and drive measurable growth.

Approach

In order to boost Verse Custom’s conversions, Zharkwave launched a targeted Instagram ads campaign, leveraging segmented audience targeting, multiple creatives test, and conversion tracking.

Audit

Tracked campaign performance using various analytics tools and metrics, including impressions, clicks, conversions (Instagram & WhatsApp). Analyzed data to gain insights and made data-driven adjustments to optimize results.

Research

Conducted market research, audience research, & creative testing to understand Verse customs audience behavior. Leveraging these information, helped in creating a data-driven marketing campaign.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

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Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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