Verse Customs
Verse Customs beats conversion target by 232%
Verse Customs
Challenge
Verse Custom, located in Jakarta, Indonesia, offers specialized services in custom painting for shoes and other items. Their talented artists transform everyday objects into unique, personalized works of art. Whether for personal use or as a special gift, Verse Custom ensures each piece reflects the client’s individual style and vision, delivering high-quality and creatively designed masterpieces.
Goals
List of goals we plan to achieve:
- Boost WhatsApp & Instagram messaging conversion
- Increase brand visibility and recognition within the target audience.
- Improve conversion rates and click-through rates on promotional content.
- Expand the customer base.
Approach
In order to boost Verse Custom’s conversions, Zharkwave launched a targeted Instagram ads campaign, leveraging segmented audience targeting, multiple creatives test, and conversion tracking.
Research
Conducted market research, audience research, & creative testing to understand Verse customs audience behavior. Leveraging these information, helped in creating a data-driven marketing campaign.
Campaign
Developed an Instagram conversion campaign with carefully crafted audience & creatives based on the business model.
Action Steps
Implemented the Instagram ad campaign, continuously monitoring audience & creatives performance and optimizing ads to improve performance.
Measurement
Tracked campaign performance using various analytics tools and metrics, including impressions, clicks, conversions (Instagram & WhatsApp). Analyzed data to gain insights and made data-driven adjustments to optimize results.
Main Results
The Plan
- Launch a targeted Instagram ads conversion campaign for Verse Customs.
- Develop a tailored audience targeting individuals interested in bespoke wear.
- Conduct multiple creative tests to identify the most effective combinations.
Record conversions when the audience initiates a conversation through WhatsApp or Instagram Direct Message.
Key to Success
- Understanding & researching the right audience for the fashion industry.
- Create tailored ads for the campaign.
- Target high intent audience with conversion campaign.
- Develop ad copies and creative tailored for bespoke service.
- The ability to target people near the business service area.
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