St. Luke Studio

200+ Monthly Leads for St. Luke Studio via Instagram Ads

Period

2025

Client

St. Luke Studio

Industry

Professional Service (Tattoo & Body Art)

Campaign Overview

St. Luke Studio, a trendy tattoo studio in Jakarta, partnered with Zharkwave to generate a steady flow of qualified leads using targeted Instagram campaigns focused on reels, stories, and feeds.

 

Social Media Ads result

1 +

Lead per month
St Luke Studio, a tattoo studio based in Jakarta, partnered with Zharkwave to generate consistent client inquiries through targeted social media advertising.

1 %

Increase in CVR
By refining audience targeting and creative direction, Zharkwave helped improve conversion efficiency across social platforms.

700 %

Average CPM
Strategic audience segmentation and creative testing enabled more cost-efficient reach while maintaining strong engagement quality.

Social Media Ads review

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impacts made

St Luke Studio previously relied on organic visibility and word-of-mouth to attract clients, limiting consistent inquiry flow and audience targeting. Through a focused social media advertising strategy, Zharkwave helped St Luke Studio reach high-intent audiences, improve lead quality, and maximize Instagram placement performance.

Approach

Zharkwave crafted a highly visual and targeted Instagram Ads strategy that leveraged the most engaging formats, especially Stories and Reels.

Using conversion-optimized creatives, clear CTAs, and dynamic placement bidding, the campaign was continuously refined to maximize ROI.

Audit

  • Previous ads used generic visuals and lacked tailored messaging for tattoo enthusiasts
  • Placement bidding was set to default, missing opportunities to prioritize high converting spots
  • Limited use of video and dynamic content for Reels and Stories

Research

  • Explored Instagram user behavior related to tattoo and body art content
  • Found that Stories and Reels had significantly higher engagement and conversion potential than Explore
  • Gender analysis showed a predominance of male leads (83% men vs. 17% women), guiding creative adjustments

Additional

Additionally, we used retargeting campaigns to re-engage users who interacted with ads but did not convert immediately.

Collaborated with St. Luke Studio to gather high-quality images and video content to maintain authenticity.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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