Hitting 46.01% in Conversion Rate via Google Search Ads
Surosmith, a wedding ring maker, partnered with Zharkwave to launch their first-ever Google Ads campaign in Jakarta with a custom optimized landing page.
Main results
With Zharkwave, Surosmith generates consistent, high-intent leads from engaged couples in Jakarta using targeted Google Ads.
Ad Placements
Deployed advertisements across Google Search.
Challenges
Surosmith, having never run Google Ads before, faced the challenge of not knowing how to effectively attract and convert users actively searching for engagement rings. They needed to build both brand awareness and trust with their target audience in Jakarta.
Goals
Generate Leads
Reach females or couples in Jakarta actively searching for engagement and wedding rings.
Create High Converting Landing Page
Design and develop a high converting landing page tailored to the ads, keyword, and location targeted.
Build Trust and Brand Awareness
Introduce Surosmith’s high-quality, custom wedding rings to couples, emphasizing trust and craftsmanship.
Approach
Zharkwave worked with Surosmith to develop their very first Google Ads campaign. We:
- Focused on high-conversion keywords like “cincin tunangan Jakarta” and “cincin pernikahan custom.”
- Created a dedicated landing page optimized for lead capture, with a clear call-to-action.
- Implemented conversion tracking to measure the effectiveness of ads, ensuring every lead was captured and optimized for better results.
Focused on precision targeting to reach engaged couples in Jakarta actively searching for wedding rings.
Research
Found that terms like “cincin tunangan Jakarta” and “cincin pernikahan custom” were highly relevant and had strong search volume.
Realized that local targeting was crucial, as people often prefer shopping within their region, especially for custom wedding rings.
Observed that couples in Jakarta preferred affordable yet high-quality custom jewelry, indicating a need to emphasize value in ad messaging.
Identified that couples aged 25-34 were the most likely to convert, seeking custom and unique wedding rings.
Audit
Surosmith had no previous experience with Google Ads, and there was a lack of tracking setup, leading to missed opportunities for optimization.
The website had no dedicated landing pages for targeted wedding ring searches, which caused low conversion rates.
Action Steps
Created a Dedicated Landing Page optimized for the Jakarta market, featuring clear CTAs, product descriptions, and trust-building elements (e.g., customer testimonials).
Developed High-Conversion Keywords focused on specific terms related to engagement rings and custom wedding rings in Jakarta.
Set Up Conversion Tracking to track every lead from the Google Ads campaign.
Tested Ad Creatives and Messaging to highlight Surosmith’s unique selling points: craftsmanship, customization, and trust.
Refined Bidding Strategy to focus on high-performing keywords with the best conversion rates, ensuring optimal spend allocation.
Additional
Additionally, our team provided data-driven insights to adjust campaigns based on peak wedding seasons and engagement periods.
Words from our client
Zharkwave has been Surosmith’s key partner in capturing high-intent leads from couples in Jakarta.
Surosmith
Jewelry (Wedding Rings)
We were unsure of how Google Ads could help us, but after working with Zharkwave, we saw amazing results. The leads are high quality, and the results has been beyond our expectations.
Tita Dwi Ivariana | Owner
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