100+ Monthly Leads for Korean Steel Marketplace
Steelboso.com, a leading steel marketplace, partnered with Zharkwave to generate high-quality leads from Indonesia, Philippines, and Malaysia. The campaign helped Steelboso expand its market presence across Southeast Asia.
Main results
With Zharkwave, Steelboso generates consistent, high-intent B2B leads across South East Asia using Google Search campaigns.
Ad Placements
Deployed advertisements across Google Search.
Challenges
Steelboso wanted to expand its operations into Southeast Asia, capitalizing on the region’s booming construction and industrial sectors. However, they have a limited understanding of the market dynamics in countries like Indonesia, Philippines, and Malaysia. This resulted in low-quality leads, high cost-per-lead, and a lack of proper tracking to measure ad performance and market response.
Goals
Generate B2B Leads
Attract businesses in Indonesia, Philippines, and Malaysia that need steel supplies for construction and manufacturing.
Improve Conversion Rates
Achieve consistent, high-quality leads with a lower cost per acquisition.
Understand Market Dynamics
Refine targeting based on local market needs in Southeast Asia, ensuring more relevant leads and more efficient use of the ad budget.
Boost Regional Awareness
Increase Steelboso’s brand visibility in key Southeast Asian markets, driving more qualified businesses to inquire.
Approach
Zharkwave implemented a localized Google Ads strategy focusing on B2B-related keywords specific to each country’s steel demand. We:
- Targeted high-intent keywords such as “steel supplier Indonesia,” “buy steel Philippines,” and “bulk steel Malaysia.”
- Refined ad copy to address regional needs, including customized CTAs such as “Request Your Steel Quote Today” and “Get Your Bulk Steel Order.”
- Optimized landing pages for each market, ensuring a seamless experience and driving conversion with clear, targeted messaging.
- Set up conversion tracking to measure lead form submissions, calls, and inquiries specific to each region.
Research
Discovered that businesses in Indonesia, Philippines, and Malaysia actively searched for steel supply solutions, particularly in construction and manufacturing.
Indonesia showed strong demand for bulk steel in infrastructure, while Malaysia had a higher search volume for steel for manufacturing.
Identified local business preferences for affordable, reliable steel suppliers with flexible delivery options and bulk pricing.
Southeast Asia’s construction boom meant that certain keywords had high seasonal demand during construction cycles and industry events, particularly around year-end and mid-year.
Audit
Landing pages were not optimized for local needs and did not include region-specific messaging or offers.
Steelboso’s campaigns lacked proper localization to speak directly to businesses in Southeast Asia, leading to inefficiencies in lead generation.
Action Steps
Created Separate Campaigns for each market (Indonesia, Philippines, Malaysia) with tailored keyword targeting.
Localized Keywords and ad copy to align with specific regional needs, emphasizing bulk steel supply and industry-specific benefits.
Optimized Landing Pages to reflect the unique demands and terminology for each country, improving conversion rates.
Implemented Conversion Tracking to properly measure and optimize for high-quality leads (calls, form submissions, and purchase inquiries).
Additional
Additionally, our team leveraged market-specific insights from Google Trends and other regional tools to further refine targeting strategies.
We used geo-targeting within each country to focus specifically on high-demand cities and regions (e.g., Jakarta, Cebu, Kuala Lumpur) for more precise reach.
Words from our client
Zharkwave has been Steelboso’s key partner in capturing high-intent B2B leads across Indonesia, Philippines, and Malaysia.
Steelboso
SAAS (E-commerce)
Zharkwave helped us understand the Southeast Asian market better. With their targeted Google Ads strategy, we are now reaching the right companies and generating qualified leads at a fraction of our previous cost.
Nico Rivera | Global Business Director
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