Challenge
One of the biggest coffee shop around the world. Starbucks has since open several shops around Indonesia. With emphasis on driving in-store revenue, Starbucks advertising effort was limited in scope and complexity; they needed defined goals that will help the brand.
The Plan
- Set a ROAS goal with the client.
- Launch a targeted conversion campaign with Facebook and Instagram ads campaign
- Launch targeted Google Search map campaign with Starbucks promos.
Key to Success
- Identifying the strategies that were most suitable to reach Starbucks goals.
- Brand and non-brand keyword research and effectively splitting the keywords to several groups
- Exciting in-store promo for customer who saw the ads.
Conclusion
We worked closely with Starbucks to access offline data and data from Paid Social & Search campaigns, which are managed internally. This collaboration enables us to maintain a consistent and unified message across different touchpoints for customers. By presenting a consistent message with increased frequency, we have been able to achieve significant revenue growth, surpassing our initial goals.
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