Starbucks

Doubling In-Store Revenue +212% with Improved Performance Marketing

Period

2023

Client

Starbucks

Industry

Food & Beverages

Campaign Overview

Starbucks Indonesia partnered with Zharkwave to scale in-store revenue through targeted digital campaigns. By combining Facebook and Instagram ads with Google Search map campaigns, strategic keyword research, and enticing in-store promos, we drove foot traffic and exceeded revenue targets across their Indonesian locations.

Social Media Ads result

+ 1 %

Store Visit Revenue
Zharkwave launched targeted Facebook and Instagram campaigns with compelling in-store promos, driving a significant surge in foot traffic and revenue across Starbucks Indonesia locations.

10 %

Store Visit ROAS
Zharkwave combined data-driven audience targeting with exciting promotional offers, converting social media engagement into actual in-store purchases at scale.

+ 12 %

Increased in Conversion
EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets.

Google Ads review

Challenge

One of the biggest coffee shop around the world. Starbucks has since open several shops around Indonesia. With emphasis on driving in-store revenue, Starbucks advertising effort was limited in scope and complexity; they needed defined goals that will help the brand.

Impacts made

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Audit

  • Reviewed existing campaign structure and paused underperforming ads.
  • Audited audience signal quality to refine targeting for Performance Max.
  • Checked landing page experience and ensure local performance wasn’t compromised.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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