Joy Dental Clinic

Consistent 440+ Monthly Conversions with 8.5%+ CVR

Period

2025

Client

Joy Dental

Industry

Healthcare

Services

Campaign Overview

Joy Dental Clinic runs multi-location campaigns across Batam, Balikpapan, Magelang, Semarang, Jogja, Bali, & Purworejo. Their Google ads campaigns delivered strong CTRs above 15% and CVRs over 8.5% consistently.

Google Ads result

1 +

Monthly Conversions
Consistently generated through Facebook and Instagram.

0 %

Increase in CVR
A high-intent response from the targeted audience.

1 %

Click through rate
Maintaining high visibility with cost-efficient reach.

Ad Placements

Challenge

At campaign launch, Joy Dental targeted overly broad keywords across all locations, which failed to attract high-intent searchers. Conversion tracking was not correctly implemented initially, resulting in limited insights on performance. With diverse locations, managing tailored keyword sets and local optimization was also a challenge.

Impacts made

Zharkwave helped Joy Dental Clinic establish their presence, Our impact included:

Approach

  • Dual Campaign Strategy: Running separate campaigns targeting generic clinic terms (e.g., “dokter gigi terdekat,” “klinik gigi kuta”) and braces-specific keywords (“pasang behel jogja,” “klinik behel bali”)
  • Localized Keyword Research: Developed custom keyword lists for each city, incorporating regional language nuances and local intent
  • Conversion Tracking Setup: Implemented Google Ads and Analytics tracking to capture form submissions, calls, and appointment bookings
  • Bid Optimization: Allocated budgets dynamically based on location performance and keyword intent

Audit

Our ads specialist made a thorough audit of their current ads that are running, and we found:

  • Initial campaigns used broad match keywords with little refinement, causing low-quality traffic
  • Conversion actions were missing or improperly configured, resulting in under-reporting of true campaign impact
  • Ad creatives and copy lacked localization and didn’t address specific audience pain points

Research

  1. Refined Keyword Targeting to focus on high-intent, location-specific queries.
  2. Separated Campaigns per Location for tailored budget and creative management.
  3. Implemented Proper Conversion Tracking for WhatsApp, and appointment bookings.
  4. Optimized Ad Copy to highlight local presence and treatment benefits for braces and general dental care.
  5. Monitored and Adjusted Negative Keywords to exclude irrelevant searches.

Additional

Additionally, our team conducted ongoing competitor keyword gap analysis to capture missed opportunities. We developed a remarketing strategy to nurture visitors who did not convert immediately.

We also used search term reports to continuously update and prune keyword lists for performance.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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