Ikan Bakar Legian

Increase reservation rate with Facebook Messenger Campaign


Legian is a seafood restaurant that serves middle- to upper-class customers. With the goal of streamlining the customer experience, the restaurant has sought to simplify the reservation process. Despite running an awareness campaign, Legian has not achieved the desired number of reservations.

Voucher Claimed
Dine-in Confirmed
20 %
Return on ad spend (ROAS)
+ 214 %

The Plan

  • Implemented a Messenger lead campaign on Facebook and Instagram, enabling customers to received a voucher when they completed the chat.
  • Testing different creatives to learn what would resonate best with the audience.
  • Use of cross-application connections to guarantee that follow-up messages arrived after clients received the voucher, improving the possibility of conversion.

Key to Success

  • Discount voucher directly on Facebook and Instagram without needing to call
  • Testing 3 different ads, knowing what works well with the targeted audience
  • Leveraging WhatsApp Business and phone calls to follow-up on customers that has received the voucher

Time to reach your Potential

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EN - Case Study - Ikan Bakar Legian