Galmaegi Indonesia

Increase Restaurant MoM Traffic by 215% for Galmaegi

Period

2024

Client

Galmaegi Indonesia

Industry

Food & Beverages

Campaign Overview

Developed a customized paid search ad campaign with carefully crafted ad copies, and precise keyword targeting based on the identified business model.

Google Ads result

- 1 %

Decrease in CPA
Zharkwave restructured Galmaegi’s ad campaigns to target high-intent local diners, slashing acquisition costs while maintaining strong conversion volume.

100 %

Direction to store increase MoM
We optimized Galmaegi’s Google Business profile and local search strategy, driving a massive month-over-month surge in customers finding their way to the restaurant.

300 %

Return on Ad Spent
Zharkwave fine-tuned Galmaegi’s campaign targeting and bidding strategy, turning every rupiah spent into 8x the revenue through highly efficient ad performance.

Google Ads review

Challenge

Galmaegi Indonesia, a Korean restaurant in Bali, offers a variety of Korean dishes, including grilled meat and spicy kimchi soup. To stand out among other Korean restaurants in the area, they partnered with Zharkwave to launch a paid search ad campaign. The primary KPI of the campaign is to rank #1 on Google and Google Maps for keywords like “Korean Restaurant” and “Korean BBQ.”

Impacts made

Before partnering with Zharkwave, Galmaegi Restaurant faced challenges standing out in a competitive local dining market. They needed expert support to boost their search presence, drive foot traffic, and lower the cost of bringing in new customers.

Approach

To effectively increase Galmaegi restaurant visitors and rank #1 on Google, Zharkwave implemented a full-fledge Google Search campaign leveraging data-driven insights and keywords research.

 

Audit

Tracked campaign performance using various analytics tools and metrics, including impressions, clicks, conversions (directions & calls) and Google My Business data. Analyzed data to gain insights and made data-driven adjustments to optimize results.

Research

Conducted market research, keyword research & competitive analysis to identify Galmaegi’s target audience, competitors, and industry trends. This helped create a data-driven marketing plan aligned with Galmaegi’s business objectives.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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