1,000+ Monthly Sign-ups Across 12 Countries with Google Ads
EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand.
Main results
With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.
Live website: ebc-fin.id
Ad Placements
Deployed advertisements across Google Search and Performance max channels.
Challenges
EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions.
Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.
Goals
Generate Leads
Generate high-quality leads for EBC's trading platform through Google ads.
Multinational Efficiency
Optimize performance across 12 countries while maintaining strong cost-efficiency and stable CPA levels.
Leverage Automation
Utilize Google's Performance Max automation to expand reach across Google's ecosystem without compromising on lead quality.
Approach
Zharkwave worked with EBC to develop an optimized Google Ads campaign. We:
- Launched Performance Max campaigns in key regions to maximize visibility and reach.
- Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
- Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.
Research
- Identified India as the strongest market based on historical interest and trading trends.
- Analyzed Google trends and CTR data to understand search behavior across regions.
- Found Nigeria to be a cost-efficient market with high intent, based on conversion data.
Audit
- Reviewed existing campaign structure and paused underperforming ads.
- Audited audience signal quality to refine targeting for Performance Max.
- Checked landing page experience and ensure local performance wasn’t compromised.
Action Steps
Launched Performance Max in all regions with localized creatives.
Ran short-term Search campaigns to inform market interest and keyword performance.
Optimized audience signals based on top converters like India and Nigeria.
- Adjusted budget allocations monthly depending on country-specific ROAS.
Additional
Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.
We're ready. You?
Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to accelerate your brand’s performance.
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