Driving 100+ Monthly Conversions with Precision Google Ads
Dunia Emas, specializing in purchasing uncertified gold and diamonds from sellers, partnered with Zharkwave to attract qualified sellers across Jabodetabek using targeted Google Ads.
Main results
With Zharkwave, Dunia Emas generates consistent, high-intent leads across Jabodetabek using targeted Google Search campaigns.
Ad Placements
Deployed advertisements across Google Search.
Challenges
Dunia Emas operates in a competitive market buying uncertified gold from individuals. The main challenge was building trust and reaching sellers who wanted fair offers. Early campaigns lacked focus on intent-driven keywords and had incomplete tracking, resulting in fewer quality leads.
Goals
Attract High-Intent Local Buyers
Focus campaigns on Jabodetabek residents actively searching for gold and diamond purchases.
Boost Conversion Efficiency
Increase qualified leads while maintaining cost-effective ad spend.
Enhance Trust via Messaging
Address concerns about uncertified products through optimized ad copy and landing pages.
Approach
- Refined keyword targeting for Jabodetabek-specific search terms like “jual emas tanpa sertifikat” and “berapa harga jual emas tanpa sertifikat.”
- Created ads emphasizing trust, instant offers, and fair pricing.
- Implemented conversion tracking tailored to Jabodetabek leads (calls & WhatsApp).
- Tailored landing pages addressing seller FAQs and process transparency
Research
Found that customers searching for “uncertified gold” often looked for affordable alternatives to certified options, focusing more on price and aesthetic value.
Keyword analysis showed high-volume search terms like “buy gold online” with relatively low competition.
Audit
Initial campaigns used broad match keywords with little refinement, causing low-quality traffic
Conversion actions were missing or improperly configured, resulting in under-reporting of true campaign impact
Ad creatives and copy lacked localization and didn’t address specific audience pain points
Action Steps
Discovered that sellers frequently search for terms like “jual emas tanpa sertifikat,” “tempat jual emas cepat,” and “harga beli emas lama” in Jabodetabek.
Identified that many potential sellers prefer local, trusted buyers with fast, hassle-free processes.
Found peak search interest aligned with cultural and economic events when people are more likely to sell gold, such as Ramadan and year-end periods.
Additional
Worked with Dunia Emas’ team to implement a strong follow-up process for leads who showed interest but didn’t convert immediately.
Continued keyword research to identify long-tail keywords that captured a highly specific audience for niche gold and diamond searches.
Words from our client
Zharkwave has been Dunia Emas’ key partner in capturing high-intent local seller search traffic across Jabodetabek.
Dunia Emas
Precious Metals Buyer
We are very satisfied with the performance of Google Ads managed by Zharkwave.Since collaborating, our ads have been more targeted and have generated significant conversions. Th eteam is responsive, professional, and always provides valuable insights for campaign optimization. Thank you, Zharkwave!
Jekri | Manager
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