Dunia Emas

Driving 100+ Monthly Conversions with Precision Google Ads

Period

2025

Client

Dunia Emas

Industry

Precious Metals Buyer

Services

Campaign Overview

Dunia Emas, specializing in purchasing uncertified gold and diamonds from sellers, partnered with Zharkwave to attract qualified sellers across Jabodetabek using targeted Google Ads.

Google Ads result

1 +

Monthly conversions
Dunia Emas, a local gold and diamond trading business, partnered with Zharkwave to drive consistent in-store and inquiry conversions through targeted Google Ads campaigns.

1 %

Increase in CVR
By aligning ad messaging with high-intent search behavior, Zharkwave helped improve conversion efficiency despite the non-certified product category.

1 %

Click throughΒ 
Optimized ad creatives and keyword strategy increased user engagement and click-through performance across relevant search queries.

Google Ads review

Challenge

Dunia Emas operates in a competitive market buying uncertified gold from individuals. The main challenge was building trust and reaching sellers who wanted fair offers. Early campaigns lacked focus on intent-driven keywords and had incomplete tracking, resulting in fewer quality leads.

Impacts made

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

  • Refined keyword targeting for Jabodetabek-specific search terms like β€œjual emas tanpa sertifikat” and β€œberapa harga jual emas tanpa sertifikat.”
  • Created ads emphasizing trust, instant offers, and fair pricing.
  • Implemented conversion tracking tailored to Jabodetabek leads (calls & WhatsApp).
  • Tailored landing pages addressing seller FAQs and process transparency

Audit

Our ads specialist made a thorough audit of their current ads that are running, and we found:

  • Initial campaigns used broad match keywords with little refinement, causing low-quality traffic

  • Conversion actions were missing or improperly configured, resulting in under-reporting of true campaign impact

  • Ad creatives and copy lacked localization and didn’t address specific audience pain points

Research

  • Found that customers searching for β€œuncertified gold” often looked for affordable alternatives to certified options, focusing more on price and aesthetic value.

  • Keyword analysis showed high-volume search terms like β€œbuy gold online” with relatively low competition.

Additional

Worked with Dunia Emas’ team to implement a strong follow-up process for leads who showed interest but didn’t convert immediately.

Continued keyword research to identify long-tail keywords that captured a highly specific audience for niche gold and diamond searches.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

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Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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