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DHP Law Office

DHP Lawyers Sees 42% More Clicks in Just 3 Months

Period

2024

Client

DHP Lawyer Office

Industry

Professional services

Campaign Overview

With Zharkwave, DHP Lawyers has successfully transformed their digital presence, turning their website into a powerful client acquisition tool.

Google Ads result

1 %

Increase in clicks
Targeted SEO and conversion-focused copy drove higher-intent traffic to DHP Law Office.

1 %

Increase in impressions
Optimized keywords and content expanded DHP Law Office’s search visibility.

23 %
Google’s first page in 6 months A focused SEO strategy secured first-page rankings and stronger online credibility.

SEO result

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Challenge

DHP Lawyers struggled with digital visibility. Their online presence was not generating sufficient organic traffic, and their firm was being overshadowed by competitors who had stronger SEO strategies. They approached Zharkwave seeking a tailored solution to boost their online rankings, particularly for their debt and credit management services.

Impacts made

DHP Law Office previously had limited digital visibility and inconsistent lead flow across key legal search terms. To scale acquisition and compete more effectively, a stronger SEO foundation, clearer messaging, and a more structured digital presence were required to capture high-intent audiences.

Approach

We began with an in-depth consultation with the client to understand their priorities. The firm’s leadership emphasized their desire to focus on debt and credit-related cases, which aligned with their expertise.

 

Our SEO team conducted extensive keyword research, identifying 272 relevant keywords related to legal services, finance, and debt resolution. From this list, we meticulously narrowed it down to 27 highly-targeted, high-impact keywords that would drive the best results. These keywords were selected based on search volume, competitiveness, and commercial intent; ensuring that every click had the potential to convert into a client inquiry.

Audit

We discovered a lot of issues from the auditing relating to no H1, meta title & description, stuffing keywords, and poor UI/UX experience.

We’re always transparent with our findings and provide a list of audit report to the client.

Research

Once we have finalized the keyword research, we started the campaign with a manual SEO audit to assess the current state of the website’s SEO.

Starting with an audit is essential to ensure we’re not building your website SEO on a weak foundation.

Additional

Additionally, we addressed all the issues identified in our audit. Our link-building team secured placements on high-authority sites to boost the site’s authority and help it compete for more competitive keywords.

Whilst we can’t share all the details of our secret process, we can say that in total there were 154 optimizations made on the site.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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