Ninda Oksigen
530% Conversion Increase to Dominate Oxygen Tank Market
Ninda Oksigen
Challenge
Ninda Oksigen, with more than six years of experience, provides trusted medical oxygen tank rentals and accessories, such as regulators and trolleys, to individuals and healthcare facilities. With the increasing amount of competitors in the region, they have turned to Zharkwave to provide Google ads to reach more customers.
Goals
List of goals we plan to achieve:
- Improve marketing cost-effectiveness.
- Attract new customers from Google Search.
- Reach out to healthcare facilities to provide oxygen tank.
Approach
To help Ninda Oksigen dominate Google Search ad platform, Zharkwave created a holistic Google Search campaign leveraging data from keywords research & competitor insights.
Research
Conducted market research, keyword research & competitive analysis to identify Ninda Oksigen’s target audience, competitors, and industry trends. This helped create a data-driven marketing plan aligned with the overall business objectives.
Campaign
Developed a customized paid search ad campaign with carefully crafted ad copies, and precise keyword targeting based on the research conducted.
Action Steps
Implemented the paid search ad campaign, continuously improving & monitoring the campaign, ensuring impression share and absolute top is always #1.
Measurement
Tracked campaign performance using various analytics tools and metrics, including impressions, clicks, conversions, impression share, & absolute top. Analyzed data to gain insights and made data-driven adjustments to optimize results.
Main Results
The Plan
- Develop a Google ads strategy for oxygen tank industry.
- Conversion is recorded when button to contact on website is clicked.
Key to Success
- Understanding the market behavior and needs for oxygen in the region.
- Create a tailored ads for the campaign.
- Target high intent keywords such as “health oxygen” “rent oxygen tank” “refill oxygen” etc.
- Incorporate the keywords with high intent into the client’s website to increase probability of conversion.
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