Ninda Oksigen

530% Conversion Increase to Dominate Oxygen Tank Market

Period

2024

Client

Ninda Oksigen

Industry

Healthcare

Services

Campaign Overview

Developed a customized paid search ad campaign with carefully crafted ad copies, and precise keyword targeting based on the research conducted.

Google Ads result

1 %

Avg. Impression Share

Zharkwave optimized Ninda Oxygen’s campaign structure to increase their presence in search results, ensuring they appear consistently when customers need oxygen solutions most.

100 %

Increase in CVR
We refined Ninda Oxygen’s ad targeting and messaging to reach high-intent searchers, resulting in a massive surge in conversions from clicks to actual orders.

- 23 %

Decrease in Cost Per Conversion
Zharkwave restructured Ninda Oxygen’s bidding strategy and audience targeting, dramatically lowering the cost to acquire each new customer while scaling growth.

Google Ads review

Challenge

Ninda Oksigen, with more than six years of experience, provides trusted medical oxygen tank rentals and accessories, such as regulators and trolleys, to individuals and healthcare facilities. With the increasing amount of competitors in the region, they have turned to Zharkwave to provide Google ads to reach more customers.

Impacts made

Before partnering with Zharkwave, Ninda Oxygen struggled with low visibility and high acquisition costs in the healthcare sector. They needed expert ad management to improve reach, drive conversions, and establish Ninda as a trusted oxygen provider.

Approach

To help Ninda Oksigen dominate Google Search ad platform, Zharkwave created a holistic Google Search campaign leveraging data from keywords research & competitor insights.

Audit

Tracked campaign performance using various analytics tools and metrics, including impressions, clicks, conversions, impression share, & absolute top. Analyzed data to gain insights and made data-driven adjustments to optimize results.

 

Research

Conducted market research, keyword research & competitive analysis to identify Ninda Oksigen’s target audience, competitors, and industry trends. This helped create a data-driven marketing plan aligned with the overall business objectives.

 

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

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Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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