42% increase in clicks just over 3 months
DHP Lawyers is one of Indonesia’s top law firms, specializing in services from corporate law to debt and credit management.
Client
DHP Law Office
Services
Year
2024
Industry
Professional services
Goals
Enhance Google visibility
Our primary focus was to improve search rankings for key legal services, particularly debt and credit management.
Increase website traffic
By targeting relevant, high-intent keywords, we aimed to drive more potential clients to the website, helping them discover DHP Lawyers’ services.
Establish brand authority
In a competitive legal market, standing out as a trusted, authoritative law firm was crucial. Our strategy aimed to position DHP Lawyers as a leader in their field.
Challenges
DHP Lawyers struggled with digital visibility. Their online presence was not generating sufficient organic traffic, and their firm was being overshadowed by competitors who had stronger SEO strategies. They approached Zharkwave seeking a tailored solution to boost their online rankings, particularly for their debt and credit management services.
Approach
We began with an in-depth consultation with the client to understand their priorities. The firm’s leadership emphasized their desire to focus on debt and credit-related cases, which aligned with their expertise.
Our SEO team conducted extensive keyword research, identifying 272 relevant keywords related to legal services, finance, and debt resolution. From this list, we meticulously narrowed it down to 27 highly-targeted, high-impact keywords that would drive the best results. These keywords were selected based on search volume, competitiveness, and commercial intent—ensuring that every click had the potential to convert into a client inquiry.
Main results
With Zharkwave, DHP Lawyers has successfully transformed their digital presence, turning their website into a powerful client acquisition tool.
First-page dominance
DHP Lawyer ranks on the first page of Google for their target keywords.
Higher engagement
Click improved by 42%, and impressions grew by 30.31%.
Traffic growth
Website visits increased by over 800 visitors, with upward trends.
Continuous improvement
Our optimization ensure DHP Lawyers remains competitive.
Research
Once we have finalized the keyword research, we started the campaign with a manual SEO audit to assess the current state of the website’s SEO.
Starting with an audit is essential to ensure we’re not building your website SEO on a weak foundation.
Audit
We discovered a lot of issues from the auditing relating to no H1, meta title & description, stuffing keywords, and poor UI/UX experience.
We’re always transparent with our findings and provide a list of audit report to the client.
Action Steps
It was clear that the landing page didn’t have enough content to effectively target the keywords we planned to focus on. So, we notified our creative team to start creating perfectly optimized copy that we could use.
Additional
Additionally, we addressed all the issues identified in our audit. Our link-building team secured placements on high-authority sites to boost the site’s authority and help it compete for more competitive keywords.
Whilst we can’t share all the details of our secret process, we can say that in total there were 154 optimizations made on the site.
Testimonials
Words from our client
Zharkwave has been DHP Lawyers go to SEO agency.
DHP Lawyers
Professional services
A great team to work with. I was impressed by the results and their attention to detail and genuine desire to learn about our company before they took on our SEO effort. They have a very talented SEO team and their copy writing was also top class.
Daniel Dhanu Prayogo | Managing Partner
We're ready. You?
Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to accelerate your brand’s performance.
Real results
Similar case studies
We have been honored to work with many great brands and teams to take their projects to the next level.
