TEM Lucky Box — 400+ Monthly Installs for Korean App

400+ Monthly Installs for Korean App TEM Lucky Box

TEM Lucky Box is a Korean gamified e-commerce app that recently expanded to Indonesia. The app allows users to win real prizes like iPhones, PlayStations, and gold through engaging lucky box mechanics.

Client

TEM Lucky Box

Year

2025

Industry

Gamified E-commerce

Main results

With Zharkwave, TEM Lucky Box successfully entered the Indonesian market with a localized digital strategy.

Monthly downloads
250 +
Conversion rate
2 %
Cost per miles (CPM)
Rp 15000
Monthly new followers
85 +
Engagement rate
2 %
Monthly impressions
150 K+

Ad Placements

Deployed advertisements across multiple platforms including Instagram & Facebook.

Challenges

TEM Lucky Box entered Indonesia with no existing local presence. As a foreign app in a highly competitive market, achieving affordable install rates is a challenge. The digital space was already saturated with similar gamified platforms. Additionally, the app required culturally relevant content to resonate with Indonesian. Zharkwave needed to quickly localize and launch the campaigns.

Goals

Expand app reach

Introduce TEM Lucky Box to the Indonesian market and drive awareness of its gamified rewards concept among Gen Z and millennial users.

Drive app installs

Run performance-focused ad campaigns to acquire high-volume, low-cost downloads across Meta platforms with localized messaging and creatives.

Establish brand presence

Build a consistent and relatable Instagram & Facebook presence to connect with local users, educate them about the app, and boost engagement through storytelling and community content.

Build a high-converting landing page

Design a mobile-optimized landing page that effectively communicates the value proposition and drives higher install and click-through rates from ads.

Approach

Zharkwave deployed a 360° marketing strategy focused on growth and localization:

  • Social Media Ads: Multi-format campaigns on Meta platforms optimized for App Installs with regional slang and prizes as core hooks.

  • SMM (Social Media Management): Localized, relatable Instagram content (16 feeds, 2 reels, 20 stories/month) to build brand identity and trust.

  • Landing Page Development: Clean, mobile-first page design highlighting prizes and simplified onboarding steps, tailored for Indonesian UX patterns.

Research

Zharkwave conducted market analysis on top-performing lucky draw apps and gamified platforms in Southeast Asia. 

Our strategy team benchmarked ads performance and SMM engagement rates of similar apps to define performance KPIs.

Audit

Social Media Audit: Identified initial gaps in content variety and optimized story format for conversion.

Ad Performance Review: Weekly review of CTR, CVR, and CPI to ensure continued cost-efficiency.

Action Steps

  1. Developed creatives guidelines in Bahasa Indonesia.
  2. Launched first wave of ads with prize-led creatives.
  3. Implemented social content pillars: how-to, tips, winner highlights, teasers.
  4. A/B tested ad creatives variants for optimal CTR.
  5. Created and utilize video showcasing the app’s prize pool.

Additional

Additionally, we utilize app install, WhatsApp messaging, and landing page conversion campaigns to maximize the results and engage in all campaign funnels.

Implemented real human voice-over for story-style explainer ads, and social media posts.

Words from our client

Zharkwave has been a key partner in helping TEM Lucky Box enter the Indonesian market and grow our app user base efficiently.

TEM Lucky Box

Gamified E-commerce

Zharkwave helped us enter the Indonesian market with confidence. Their local insights, visual storytelling, and strategic ad performance gave us real traction fast. We’re excited to keep scaling with their team.

Eunike Candice | Marketing Specialist

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to accelerate your brand’s performance.

Similar case studies

We have been honored to work with many great brands and teams to take their projects to the next level. 

Ninda Residence — Achieving 100% Occupancy in 2 Months

Verse Custom — Achieve Conversion Target by 232%

L’atelier Parfums — Website Revamp for Workshop in Bali