400+ Monthly Installs for Korean App TEM Lucky Box
TEM Lucky Box is a Korean gamified e-commerce app that recently expanded to Indonesia. The app allows users to win real prizes like iPhones, PlayStations, and gold through engaging lucky box mechanics.
Client
TEM Lucky Box
Year
2025
Industry
Gamified E-commerce
Main results
With Zharkwave, TEM Lucky Box successfully entered the Indonesian market with a localized digital strategy.
Ad Placements
Deployed advertisements across multiple platforms including Instagram & Facebook.
Challenges
TEM Lucky Box entered Indonesia with no existing local presence. As a foreign app in a highly competitive market, achieving affordable install rates is a challenge. The digital space was already saturated with similar gamified platforms. Additionally, the app required culturally relevant content to resonate with Indonesian. Zharkwave needed to quickly localize and launch the campaigns.
Goals
Expand app reach
Introduce TEM Lucky Box to the Indonesian market and drive awareness of its gamified rewards concept among gen z and millennial users.
Drive app installs
Run performance-focused ad campaigns to acquire high-volume, low-cost downloads across Meta platforms with localized messaging and creatives.
Establish brand presence
Build a consistent and relatable Instagram & Facebook presence to connect with local users, educate them about the app, and boost engagement through storytelling and community content.
Build a high-converting landing page
Design a mobile-optimized landing page that effectively communicates the value proposition and drives higher install and click-through rates from ads.
Approach
Zharkwave deployed a 360° marketing strategy focused on growth and localization:
Social Media Ads: Multi-format campaigns on Meta platforms optimized for App Installs with regional slang and prizes as core hooks.
SMM (Social Media Management): Localized, relatable Instagram content (16 feeds, 2 reels, 20 stories/month) to build brand identity and trust.
Landing Page Development: Clean, mobile-first page design highlighting prizes and simplified onboarding steps, tailored for Indonesian UX patterns.
Research
Zharkwave conducted market analysis on top-performing lucky draw apps and gamified platforms in Southeast Asia.
Our strategy team benchmarked ads performance and SMM engagement rates of similar apps to define performance KPIs.
Audit
Social Media Audit: Identified initial gaps in content variety and optimized story format for conversion.
Ad Performance Review: Weekly review of CTR, CVR, and CPI to ensure continued cost-efficiency.
Action Steps
- Developed creatives guidelines in Bahasa Indonesia.
- Launched first wave of ads with prize-led creatives.
- Implemented social content pillars: how-to, tips, winner highlights, teasers.
- A/B tested ad creatives variants for optimal CTR.
- Created and utilize video showcasing the app’s prize pool.
Additional
Additionally, we utilize app install, WhatsApp messaging, and landing page conversion campaigns to maximize the results and engage in all campaign funnels.
Implemented real human voice-over for story-style explainer ads, and social media posts.
Words from our client
Zharkwave has been a key partner in helping TEM Lucky Box enter the Indonesian market and grow our app user base efficiently.
TEM Lucky Box
Gamified E-commerce
Zharkwave helped us enter the Indonesian market with confidence. Their local insights, visual storytelling, and strategic ad performance gave us real traction fast. We’re excited to keep scaling with their team.
Eunike Candice | Marketing Specialist
We're ready. You?
Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to accelerate your brand’s performance.
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