Taigersprung Dimsum

1,700+ Conversions / Outlet via Google Maps

Period

2024

Client

Taigersprung Dimsum

Industry

Food & Beverages

Services

Campaign Overview

Taigersprung Dimsum is a Chinese restaurant brand with branches in Yogyakarta, Solo, & Semarang. Taigersprung wanted to boost in-store visits via Google Maps search for users actively looking for dimsum, Chinese food, or nearby restaurants.

Google Ads result

1 K+

Conversions/Location
Zharkwave restructured Tigersprung Dimsum’s campaign targeting, driving a consistent stream of high-intent customers to each location every month.

1 %

Conversion rate
We refined Tigersprung Dimsum’s ad creatives and keyword strategy to attract diners who were ready to order, pushing conversion rates well above the industry average.

1 K+

Average CPA
Tigersprung Dimsum partnered with Zharkwave to optimize their ad spend, acquiring new customers at a competitive cost while keeping campaigns profitable and scalable.

Google my business

1 %

Avg. Monthly Growth
Zharkwave continuously refined Tigersprung Dimsum’s Google Business profile and ad strategy, compounding their local visibility month after month.

1 %

Profile Views Increase
We strengthened Tigersprung Dimsum’s Google presence by optimizing their business profile and targeting local searches, bringing more hungry customers straight to their door.

Google Ads review

Challenge

Taigersprung Dimsum faced increasing competition in the F&B sector. Although their food quality and pricing were competitive, foot traffic was inconsistent and highly dependent on organic social media channels. They lacked strong digital visibility on platforms where users actively search for restaurants, like Google Maps.

Impacts made

Tigersprung Dimsum had great food but needed the right audience to find them. With underperforming ads and untapped local search potential, they partnered with Zharkwave to turn their Google presence into a real growth engine.

Approach

Zharkwave proposed a Performance Max campaign with Google Maps focus. Instead of targeting cold audiences via display, we went directly after people searching for nearby food. The campaign relied on a combination of:

  • Location-based search intent.
  • Optimized Google Business Profiles.
  • Conversion tracking on direction clicks and call interactions.

Audit

  • Ad Performance Review: Weekly review of CTR, CVR, and CPI to ensure continued cost-efficiency.

  • Google Business Profiles (GMB) for all four ooutlets – adding keywords, completing profile infos, open hours, CTAs,.

Research

Our strategy team conducted market analysis that revealed:

  • A high volume of search interest in “dimsum” and “Chinese food” across Yogyakarta and Central Java.

  • Limited presence of Taigersprung in Google Maps despite being physically close to users.

  • High bounce rates from GMB profiles due to outdated or incomplete info.

Additional

Offered seasonal promos and menu highlights via updated copy on GMB and ad creatives.

Collaborated with the in-house team to collect customer reviews and photos to improve organic GMB rankings.

Overview

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Google Ads result

Monthly conversion
700 +
Conversion rate
1.56 %
Active countries
5 +

Ads preview

Deployed advertisements across Google Search and Performance max channels.

Website result

EBC, a global trading platform, partnered with Zharkwave to scale user acquisition across emerging markets. With 12 active campaigns spanning countries like India, Nigeria, and Thailand. With Zharkwave, EBC drives consistent global leads with high-performing Performance Max campaigns across Asia and Africa.

Challenge

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Impact

EBC previously had limited ad activity and faced issues with account suspensions and low search volume in certain regions. Additionally, they needed to scale acquisition across diverse markets with different audience behaviors & intent levels.

Approach

Zharkwave worked with EBC to develop an optimized Google Ads campaign.

  • Launched Performance Max campaigns in key regions to maximize visibility and reach.
  • Ran Search campaigns during early stages to gather competitive insights before fully shifting to P-max.
  • Integrated event-based promotions such as the Million Dollar Trading Challenge II to boost engagement.

Research

  • Identified India as the strongest market based on historical interest and trading trends.
  • Analyzed Google trends and CTR data to understand search behavior across regions.
  • Found Nigeria to be a cost-efficient market with high intent, based on conversion data.

Audit​

  1. Reviewed existing campaign structure and paused underperforming ads.
  2. Audited audience signal quality to refine targeting for Performance Max.
  3. Checked landing page experience and ensure local performance wasn’t compromised.

Action steps

  1. Launched Performance Max in all regions with localized creatives.
  2. Ran short-term Search campaigns to inform market interest and keyword performance.
  3. Optimized audience signals based on top converters like India and Nigeria.
  4. Adjusted budget allocations monthly depending on country-specific ROAS.

Additional

Additionally, we had monthly review meetings with EBC to ensure responsive budget shifts. We integrated event-based content into P-max assets to ride short-term engagement spikes.

We're ready. You?

Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to support your brand’s performance.

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