900+ Conversions in High Competition Jakarta Market
Glamritz is an aesthetic clinic located in PIK, Jakarta. Facing intense competition and initial setbacks including a Google Ads suspension. Glamritz partnered with Zharkwave to turn the campaign around.
Main results
With Zharkwave, Joy Dental generates consistent, high-intent leads across multiple locations using targeted Google Search campaigns.
Ad Placements
Deployed advertisements across Google Search and Pmax.
Challenges
Glamritz’s Google Ads account was suspended before the campaign even launched, due to the inclusion of restricted keywords in ads and website content. In addition to this setback, the website lacked proper conversion tracking, GTM, and compliance with Google Ads policy.
Goals
Generate High-Quality Leads
Drive monthly inquiries for treatments and services by targeting users in the North Jakarta (PIK) area.
Reactivate Google Ads & Reach Local Clients
Recover the ad account and relaunch campaigns in a way that complies with Google’s health-related advertising policies.
Improve Tracking & Reporting
Set up conversion tracking and analytics for lead forms, clicks, and phone calls to measure results.
Achieve Page 1 for SEO
Set up and achieve page #1 for main targeted keyword in the Google Search.
Approach
Zharkwave took a full-funnel, recovery-to-performance strategy, starting with account rehabilitation and ending with high-volume, high-efficiency conversion delivery. We:
- Removed all prohibited health-related terms from the ads and website content
- Segregated campaigns into Performance Max and Search to better control ad formats
- Rebuilt the campaign structure around location-intent queries (e.g., “klinik kecantikan PIK,” “facial PIK Jakarta”)
- Implemented conversion tracking via GTM for WhatsApp.
Research
Identified key intent-based keywords that users in North Jakarta search for when seeking aesthetic treatments.
Found that treatments with benefits-focused language (e.g., “kulit cerah,” “perawatan wajah glowing”) converted far better than technical or restricted terms.
Used local SEO research to align messaging with PIK neighborhood trends, where customers prioritize luxury, safety, and proven results.
Audit
Detected suspended ad account caused by prohibited keywords in both ad copy and website meta content.
GTM was not installed; no conversion action was firing properly.
Action Steps
Troubleshot and reactivated the Google Ads account by removing restricted medical/beauty terms.
Separated Pmax & Search campaigns for better reach and keyword control.
Refined Keyword Targeting to focus on legal, high-intent, location-specific search terms.
Installed GTM & proper conversion tracking, including WhatsApp clicks and appointment requests.
Optimized ad copy around client needs: bright skin, trusted clinic, certified results—without triggering ad policy violations.
Added Negative Keywords to block irrelevant queries and competitors.
Additional
Additionally, our team worked with Glamritz to restructure the landing pages to support lead capture in the form of WhatsApp button click as the main CPA, increasing user comfort and conversion rate.
We also implemented Google map extension to enhance the credibility and proximity-based ad delivery.
Words from our client
Zharkwave has been Joy Dental’s key partner in capturing high-intent local search traffic across multiple cities in Indonesia.
Glamritz Clinic
Healthcare
My ads were revived and I have had positive results working with Zharkwave for both Google Ads and SEO. Now my website is getting more inquiries than ever and we’re on the first page of Google search for Klinik Kecantikan PIK.
dr. Amelia Budiman | Founder
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Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to accelerate your brand’s performance.
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