Consistent 440+ Monthly Conversions with 8.5%+ CVR
Joy Dental Clinic runs multi-location campaigns across Batam, Balikpapan, Magelang, Semarang, Jogja, Bali, & Purworejo. Their Google ads campaigns delivered strong CTRs above 15% and CVRs over 8.5% consistently.
Main results
With Zharkwave, Joy Dental generates consistent, high-intent leads across multiple locations using targeted Google Search campaigns.
Ad Placements
Deployed advertisements across Google Search.
Challenges
At campaign launch, Joy Dental targeted overly broad keywords across all locations, which failed to attract high-intent searchers. Conversion tracking was not correctly implemented initially, resulting in limited insights on performance. With diverse locations, managing tailored keyword sets and local optimization was also a challenge.
Goals
Generate High-Quality Leads
Target both general dental clinic seekers and those specifically searching for braces treatments.
Localize Campaigns by Location
Run separate, optimized campaigns per city to reflect local search behavior and clinic offerings.
Improve Tracking and Measurement
Set up robust conversion tracking to accurately measure leads and optimize budget allocation.
Achieve Consistent CVR & CTR
Maintain CTR above 15% and CVR above 8.5% to maximize campaign efficiency.
Approach
- Dual Campaign Strategy: Running separate campaigns targeting generic clinic terms (e.g., “dokter gigi terdekat,” “klinik gigi kuta”) and braces-specific keywords (“pasang behel jogja,” “klinik behel bali”)
- Localized Keyword Research: Developed custom keyword lists for each city, incorporating regional language nuances and local intent
- Conversion Tracking Setup: Implemented Google Ads and Analytics tracking to capture form submissions, calls, and appointment bookings
- Bid Optimization: Allocated budgets dynamically based on location performance and keyword intent
Research
Cloud chart analysis revealed top converting search terms like “dokter gigi terdekat,” “klinik gigi semarang,” and “behel gigi bali.”
Audience data showed strongest conversions from ages 25-34, followed by 18-24 and 35-44 groups.
High CTR terms generally had localized modifiers (e.g., city names) and specific treatment keywords (“behel,” “scaling gigi”).
Audit
Initial campaigns used broad match keywords with little refinement, causing low-quality traffic
Conversion actions were missing or improperly configured, resulting in under-reporting of true campaign impact
Ad creatives and copy lacked localization and didn’t address specific audience pain points
Action Steps
- Refined Keyword Targeting to focus on high-intent, location-specific queries.
- Separated Campaigns per Location for tailored budget and creative management.
- Implemented Proper Conversion Tracking for WhatsApp, and appointment bookings.
- Optimized Ad Copy to highlight local presence and treatment benefits for braces and general dental care.
- Monitored and Adjusted Negative Keywords to exclude irrelevant searches.
Additional
Additionally, our team conducted ongoing competitor keyword gap analysis to capture missed opportunities. We developed a remarketing strategy to nurture visitors who did not convert immediately.
We also used search term reports to continuously update and prune keyword lists for performance.
Words from our client
Zharkwave has been Joy Dental’s key partner in capturing high-intent local search traffic across multiple cities in Indonesia.
Joy Dental Clinic
Healthcare
Joy Dental Clinic has been working with Zharkwave Agency on optimizing Google Ads for six months now, and the results have been excellent. Each month, we receive a report on the results, which we then review together along with the plans for the upcoming month. Zharkwave has provided many suggestions to improve our Google Ads performance, and as a result, our conversions has increased.
Edy Mulyana | Founder
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