Over 660 Reservations and 1,200 Local Actions for St-Jacques via Google Ads
St-Jacques, a modern French restaurant in Umalas Bali, partnered with Zharkwave to run Google Ads. The campaign combined Search and Performance Max to deliver hundreds of direct reservations and high-intent local actions.
Main results
With Zharkwave, St-Jacques drive high-intent reservations through utilizing Google Search + Performance max campaigns.
Ad Placements
Deployed advertisements across multiple platforms including Google Search & P-max.
Challenges
St-Jacques had previously worked with another agency, but the results didn’t meet expectations. Despite being a premium dining destination in Umalas, Bali, their online campaigns lacked performance and direction. The brand wasn’t appearing on high-intent search terms, their Google Maps visibility was poor, and tracking for conversions like reservations or calls was missing. They turned to Zharkwave to reset the strategy and get measurable results.
Goals
Drive high-intent reservations
Convert users searching for “Fine dining bali” or “romantic dinner spot” into real bookings via WhatsApp or reservation links.
Dominate Local Dining Searches
Appear for brand and non-brand keywords to increase market share during dinner decision hours.
Leverage Google Ecosystem Fully
Combine Search + Performance Max to maximize visibility across Maps, YouTube, Display, and Search.
Track Key Local Conversions
Measure not just clicks but real bookings, direction clicks, calls, and local orders.
Approach
Zharkwave built a dual-channel Google Ads campaign strategy.
Search campaigns targeted both brand and non-brand keywords around restaurants near me, fine dining, romantic dinners, and French cuisine.
Meanwhile, Performance Max supported broader discovery across Google’s ecosystem, optimized for location-based conversions like calls, reservations, and direction clicks.
Research
- Zharkwave Identified high search volume for “French restaurant,” “seafood restaurant bali,” and “restaurants near me” in Bali.
- Observed strong interest during Fridays and weekends, with spikes around 5–7 p.m.
- Noted that Google Business Profile had untapped potential in driving direct actions.
Audit
- UTM and conversion tracking were incomplete for WhatsApp and reservation CTAs.
- Previous Search ads were broad keywords only, missing opportunity to attract new high intent reservations.
- No active Performance Max or location-based campaigns.
Action Steps
- Launched non-brand and brand search campaigns..
- Implemented Performance Max campaign with goals tied to store visits, calls, website actions, and direct orders.
- Integrated conversion tracking for both WhatsApp chats and direct reservations.
- Ran A/B Testing on ad headlines and sitelinks to drive higher CTR.
- Optimized Business Profile to support local actions like “Get Directions” and “Call Now”.
Additional
Additionally, we used synchronized campaigns with key dining times and events like Valentine’s day, and New Year’s.
We also created geo-targeted ad copies referencing Bali’s dining scene and used visuals of the venue and food to enhance both Pmax and Search performance.
Words from our client
Zharkwave has been St-Jacques key partner in dominating the Bali search market.
St-Jacques
Food & Beverages
We’re truly grateful for all the work you’ve done and the creativity you’ve brought to the project. We would love to keep the partnership going.
Abyakta Ernoult | Owner
We're ready. You?
Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to accelerate your brand’s performance.
Similar case studies
We have been honored to work with many great brands and teams to take their projects to the next level.
