1,700+ Conversions / Outlet via Google Maps
Taigersprung Dimsum is a Chinese restaurant brand with branches in Yogyakarta, Solo, & Semarang. Taigersprung wanted to boost in-store visits via Google Maps search for users actively looking for dimsum, Chinese food, or nearby restaurants.
Main results
With Zharkwave, Taigersprung Dimsum successfully reached local audiences via high-intent keywords on Google Maps and Search.
Ad Placements
Deployed advertisements across multiple platforms including Google Search & P-max.
Challenges
Taigersprung Dimsum faced increasing competition in the F&B sector. Although their food quality and pricing were competitive, foot traffic was inconsistent and highly dependent on organic social media channels. They lacked strong digital visibility on platforms where users actively search for restaurants, like Google Maps.
Goals
Increase local discovery
Ensure Taigersprung Dimsum appears prominently in Google Maps and Search results when users search for dimsum, Chinese food, or nearby restaurants.
Drive in-store conversions
Generate high-intent actions like direction clicks and phone calls, converting search traffic into real foot traffic for all outlet locations.
Establish brand presence
Optimize each outlet’s Google Business Profile with updated information, appealing photos, and strong CTAs to improve visibility and engagement.
Reduce customer acquisition cost (CPA)
Run cost-efficient campaigns that maintain a healthy balance between high volume and low average CPA, ensuring sustainable scaling.
Approach
Zharkwave proposed a Performance Max campaign with Google Maps focus. Instead of targeting cold audiences via display, we went directly after people searching for nearby food. The campaign relied on a combination of:
- Location-based search intent.
- Optimized Google Business Profiles.
- Conversion tracking on direction clicks and call interactions.
Research
Our strategy team conducted market analysis that revealed:
- A high volume of search interest in “dimsum” and “Chinese food” across Yogyakarta and Central Java.
- Limited presence of Taigersprung in Google Maps despite being physically close to users.
- High bounce rates from GMB profiles due to outdated or incomplete info.
Audit
Ad Performance Review: Weekly review of CTR, CVR, and CPI to ensure continued cost-efficiency.
Google Business Profiles (GMB) for all four ooutlets – adding keywords, completing profile infos, open hours, CTAs,.
Action Steps
- Updated GMB Profiles: Refreshed visuals, added call and direction CTAs, and ensured NAP consistency.
- Launched Performance Max Campaigns for each outlet with geo-targeted keywords.
- Set up conversion tracking: direction clicks, and phone calls.
- A/B tested ad descriptions that included menu highlights.
- Adjusted bidding strategy to prioritize outlet performance and budget pacing.
Additional
Offered seasonal promos and menu highlights via updated copy on GMB and ad creatives.
Collaborated with the in-house team to collect customer reviews and photos to improve organic GMB rankings.
We're ready. You?
Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to accelerate your brand’s performance.
Similar case studies
We have been honored to work with many great brands and teams to take their projects to the next level.
