Ninda Residence
Achieving 100% capacity for a boarding house in 2 months
Ninda Residence
Challenge
Ninda Residence, offers a comfortable and convenient living experience for young professionals, students, and other residents seeking high-quality accommodations in Yogyakarta, Indonesia. Known locally as a “kos-kosan,” Ninda Residence provides modern amenities and a strategic location close to key areas such as universities, business districts, and entertainment hubs.
Goals
List of goals we plan to achieve:
- Boost WhatsApp & Instagram messaging conversion
- Raise the brand visibility and recognition within the target audience.
- Improve conversion rates and click-through rates on promotional content.
- Expand the customer base.
Approach
In order to increase the room reservation for Ninda Residence, Zharkwave launched a conversion through WhatsApp campaign leveraging both Instagram and Facebook for maximum reach.
Research
Conducted market research, audience research, and creative testing to understand the behavior of individuals seeking accommodation in Indonesia. Leveraging this information, we discovered that the majority of people use Facebook to find boarding houses and other lodging options. This data-driven insight helped in creating a targeted marketing campaign for Ninda Residence.
Campaign
Developed a Facebook and Instagram conversion campaign based on knowledge from our research with carefully crafted audience & creatives based on the business model.
Action Steps
Implemented the Facebook and Instagram ad campaign, continuously monitoring audience & creatives performance and optimizing ads to improve performance.
Measurement
Tracked campaign performance using various analytics tools and metrics, including impressions, clicks, conversions. Analyzed data to gain insights and made data-driven adjustments to optimize results.
Main Results
The Plan
- Conduct market research to understand the market behavior.
- Launch a targeted Facebook & Instagram ads conversion campaign for Verse Customs.
- Develop a tailored audience targeting individuals searching for place to stay.
- Conduct multiple creative tests to identify the most effective combinations.
Record conversions when the audience initiates a conversation through WhatsApp, Instagram direct message, or Messenger.
Key to Success
- Understanding & researching the right audience for the client business model.
- Create tailored ads for the campaign.
- Develop ad copies and creative tailored for showcasing room & facilities.
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