Meta Ads Drive 800+ Leads Monthly for Gym Membership
Located in Sleman City Hall Yogyakarta, World Fit Gym partnered with Zharkwave to increase WhatsApp Leads using targeted Instagram and Facebook ads.
Main results
With Zharkwave, World Fit Gym drove 800+ monthly WhatsApp leads through a localized, high-converting Meta Ads strategy.
Ad Placements
Deployed advertisements across multiple platforms including Instagram & Facebook.
Challenges
Despite its strategic mall location and complete fitness facilities, World Fit Gym faced stagnant membership growth. Organic efforts were not driving consistent inquiries, and past ad attempts failed to deliver qualified leads. The gym needed a scalable way to drive warm leads — directly into their WhatsApp, where the sales team could handle conversions personally.
Goals
Hyperlocal Targeting
Reach users living, working, or studying near Sleman City Hall and nearby campuses.
Drive high-intent leads
Generate a consistent flow of new WhatsApp inquiries from potential members.
Maintain Low CPM and High CVR
Keep ads cost-efficient while focusing on quality conversions, not vanity metrics.
WhatsApp as Primary Funnel
Build campaigns optimized to trigger direct WhatsApp chats, not just clicks.
Approach
Zharkwave implemented a Meta Ads strategy centered around WhatsApp CTAs. We positioned World Fit Gym as an energetic and accessible lifestyle choice. Creatives highlighted real people, modern equipment, and strong offers. Each ad directed users to WhatsApp, where the internal team could immediately follow up.
Research
- Zharkwave found that users aged 25–34 were the most responsive to gym offers via WhatsApp.
- Interestingly, females converted 61% more than males. Suggesting stronger interest or action from women when seeing localized fitness ads.
- Additionally, most of the leads were not cold audiences, they were already familiar with World Fit Gym, indicating strong existing brand awareness but previously untapped online follow-through.
Audit
- Past creatives didn’t segment messaging by gender or age, missing out on female dominant conversions.
- Audiences were too cold — ads didn’t capitalize on warm local familiarity.
Action Steps
- Segmented Creative Messaging to highlight features appealing to women (clean facility, community, flexibility.
- Localized Targeting Boost using radius-based ads for Sleman City Hall and UGM crowd.
- Leveraged Familiarity by using creatives that referenced the mall location and well-known trainers.
- A/B Tested Gender-Focused Ads to allocate more spend toward the female.
- Refined Copy for Warm Leads (e.g., “Ready to finally sign up?” or “Still thinking about trying us out?”).
Additional
Additionally, we used retargeting on people who had engaged with World Fit Gym’s organic content in the past 90 days.
We also shared shared lead response SOPs with the team to ensure timely and engaging replies on WhatsApp.
Words from our client
Zharkwave has helped World Fit Gym grow is potential leads and market share.
World Fit Gym
Fitness & Wellness
Thank you Zharkwave for helping to create online advertisement for our Gym. It has been very helpful and satisfying to work with your team.
Tari | Marketing Manager
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Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to accelerate your brand’s performance.
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