200+ Monthly Leads for St. Luke Studio via Instagram Ads
St. Luke Studio, a trendy tattoo studio in Jakarta, partnered with Zharkwave to generate a steady flow of qualified leads using targeted Instagram campaigns focused on reels, stories, and feeds.
Client
St. Luke Studio
Services
Year
2025
Industry
Professional Service (Tattoo & Body Art)
Main results
With Zharkwave, St. Luke Studio generates a steady stream of high-intent leads through targeted Instagram.
Ad Placements
Deployed advertisements across Instagram feeds, stories, reels, & explore.
Challenges
St. Luke Studio faced intense competition in Jakarta’s tattoo market, with many studios vying for attention on social media. Their challenge was to cut through the noise and attract quality leads of tattoo enthusiasts genuinely interested in booking sessions.
Goals
Generate Qualified Leads
Create campaigns that convert viewers into booking inquiries.
Understand Audience Demographics
Tailor campaigns with gender and interest data to boost lead quality.
Maximize Instagram Placement Efficiency
Optimize spend on Stories, Reels, and Feed placements that deliver the best conversion rates.
Approach
Zharkwave crafted a highly visual and targeted Instagram Ads strategy that leveraged the most engaging formats, especially Stories and Reels.
Using conversion-optimized creatives, clear CTAs, and dynamic placement bidding, the campaign was continuously refined to maximize ROI.
Research
- Explored Instagram user behavior related to tattoo and body art content
- Found that Stories and Reels had significantly higher engagement and conversion potential than Explore
- Gender analysis showed a predominance of male leads (83% men vs. 17% women), guiding creative adjustments
Audit
- Previous ads used generic visuals and lacked tailored messaging for tattoo enthusiasts
- Placement bidding was set to default, missing opportunities to prioritize high-converting spots
- Limited use of video and dynamic content for Reels and Stories
Action Steps
- Focused Placements on Stories, Reels, and Feed based on conversion data
- Created Dynamic, Visual-Heavy Creatives featuring actual tattoo work
- Optimized Targeting for Tattoo Interests and Local Jakarta Audience
- Gender-Specific Messaging incorporated to appeal primarily to male leads without alienating female prospects
- Regular A/B Testing of creatives, copy, and CTA buttons to improve CVR and reduce CPM
Additional
Additionally, we used retargeting campaigns to re-engage users who interacted with ads but did not convert immediately.
Collaborated with St. Luke Studio to gather high-quality images and video content to maintain authenticity.
We're ready. You?
Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to accelerate your brand’s performance.
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