From 41K to 638K Clicks SEO Growth in 6 Months
With Zharkwave’s SEO strategy, STIPRAM transformed its organic performance. The result? A massive surge in clicks, +11M impressions, and a 1,400% increase in overall visibility.
Main results
With Zharkwave, STiPRAM boosted traffic and ranked for high-intent education keywords through a tailored SEO strategy.
Challenges
Before Zharkwave, STIPRAM’s site received traffic, but not the right kind. Generic search terms like “buku belajar bahasa jepang” dominated impressions without converting. Worse, STIPRAM ranked poorly for their own core programs like D3 Perhotelan and S1 Pariwisata. They needed to pivot from just being visible to becoming search-relevant to real prospective students.
Goals
Rank for Strategic Keywords
Push program-specific search terms to the top of search results and outrank competitor sites.
Increase Qualified Organic Traffic
Attract students interested in concrete degree programs, not just general tourism education.
Improve CTR & Conversion-Ready Clicks
Ensure that more impressions lead to real, informed traffic ready to inquire or apply.
Approach
Zharkwave applied a full-funnel SEO strategy tailored for higher education:
- Repositioned landing pages to match long-tail user search behavior
- Deindexed irrelevant content and replaced it with high-ranking blog posts
- Used keyword intent mapping to redirect clicks toward D3 and S1 program pages
- Optimized meta and URL structure to align with search expectations
- Strategically create backlinks with high rating websites to increase website authority
Research
- Zharkwave found most of STIPRAM’s clicks were from non-converting keywords like “jenis jenis wisata” “buku modul jepang”.
- Identified massive search potential around kuliah perhotelan, D3 pariwisata, and S1 perhotelan Jogja.
- Clicks and impressions were spiking during school-leaver seasons (April–May).
Audit
- Keyword structure was unfocused — too much weight on volume, not enough on specificity.
- GSC revealed underperformance for high-intent terms.
- Internal linking and schema were missing from key pages
Action Steps
- Created High-Ranking Pages for D3 Perhotelan, S1 Pariwisata, and “Kuliah Pariwisata Jogja.
- Optimized Meta Titles & Headers based on CTR and position analysis.
- Added Blog Content targeting FAQ-style search queries like “kuliah perhotelan kerja apa?”.
- Internally Linked Content from older posts to boost page authority.
Additional
Additionally, we used trend analysis from GSC to align content publishing with peak enrollment periods (April–May).
Implemented backlink-building strategy focused on niche education blogs, student portals, and relevant local news outlets to improve domain authority.
Improved internal link flow and anchor distribution to key program pages for higher crawl equity
Words from our client
Zharkwave has been STIPRAM’s strategic partner in transforming search visibility & capturing student traffic.
STiPRAM
Education
We’re happy with all the support we’ve received from Zharkwave. The performance has been great, and registrations keep increasing.
Rohmat Santoso | Marketing Manager
We're ready. You?
Schedule a meeting with us or WhatsApp us at +62 822 1000 0104 and we will let you know how to accelerate your brand’s performance.
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